Director of digital content Work, Jobs in Benton, Dev (with Salaries)

Commercial & Ecommerce Director
EQUIDRY Limited —South Molton
- From £80,000 a year
- Full-time
- Management
- Salesforce
- Analysis skills
- Store discount
- Employee discount
Quick apply
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Commercial & Ecommerce Director

EQUIDRY Limited
South Molton

Quick apply

Job details

Full-time
From £80,000 a year
7 days ago

Benefits

Store discount
Employee discount
On-site parking

Qualifications

Management
Salesforce
Analysis skills
B2B sales
Leadership

Full job description

EQUIDRY is the market leading wet weather performance wear brand for equestrians. With a loyal customer base, strong profitability and ambitious growth plans, we are seeking an experienced Commercial Director to help lead the business through its next stage of growth.

This is a hands on leadership role responsible for driving revenue growth, improving profitability, building commercial insight and developing the team and processes required to scale the business successfully.

Key Responsibilities

The Commercial Director will own the commercial performance of EQUIDRY and Drywalks across ecommerce, retail and wholesale channels.

Working closely with the founders, you will be responsible for understanding what drives growth, identifying opportunities for improvement, building reporting frameworks and ensuring commercial decisions are driven by data.

You will lead the development of the ecommerce and marketing functions while helping create a high performance culture across the business.

Commercial Performance

Own revenue, profitability and commercial performance across all sales channels.
Develop and manage annual budgets, forecasts and growth plans.
Identify opportunities to increase sales, conversion rates, average order value and customer lifetime value.
Monitor and improve gross margin and contribution margin.
Evaluate promotional activity and pricing strategy.

Ecommerce

Lead the ecommerce strategy across Shopify and associated platforms.
Monitor website performance, conversion rates and customer journeys.
Work with internal teams to optimise trading performance.
Ensure customer acquisition and retention activity delivers profitable growth.

Reporting & Analytics

Build and maintain clear KPI dashboards.
Analyse customer, product and channel performance.
Provide weekly and monthly performance reports to the leadership team.
Develop a culture of data led decision making throughout the business.

Leadership

Lead and develop the marketing, ecommerce and content teams.
Establish clear objectives and accountability across departments.
Mentor and develop junior team members.
Introduce processes and systems that enable the business to scale efficiently.

Strategic Growth

Support new product launches and category expansion.
Evaluate new routes to market and growth opportunities.
Work closely with retail and wholesale partners to maximise performance.
Identify operational and commercial improvements that increase profitability.

Experience Required

Proven experience growing a successful ecommerce or consumer brand.
Strong commercial and financial understanding.
Experience managing ecommerce performance, digital marketing and trading.
Ability to interpret complex data and turn insight into action.
Strong leadership and people management skills.
Experience working within founder led businesses is highly desirable.

Key Success Measures

Revenue growth
Profitability improvement
Customer acquisition efficiency
Customer retention and repeat purchase rates
Website conversion rate
Team development and performance
Forecast accuracy
Delivery of strategic growth initiatives

Pay: From £80,000.00 per year

Benefits:

On-site parking
Store discount

Work Location: In person

Quick apply

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