Drive growth in the housing and social care sector by bringing Appello’s digital solutions to new customers — and expanding success with the ones we already serve.
161 hours holiday rising to 175 hours with length of service plus Bank Holidays
We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
24/7 employee assistance programme with an easily accessible app!
Family and friends’ discounts on our services & products
Pension Scheme, up to 4% Company matched
Free on-site parking
You’re a confident, relationship‑focused sales professional with a proven ability to win new business and grow accounts. Tech‑savvy, organised, and commercially aware, you thrive in environments where digital solutions meet real‑world challenges — especially across housing, social care, or telecommunications.
Strong track record in new business development, ideally within social alarms, telecoms, or digital service environments
Skilled in the sales process, account management, and working closely with external customers
Confident using Microsoft Office (Excel, Word, PowerPoint) at intermediate/advanced level
Competent with CRM systems (Microsoft Dynamics or similar)
Experience in the health & social care market
Knowledge of IP‑based digital solutions, managed service models, and subscription‑based pricing
Background in telecoms, monitoring, TECS, or warden‑call systems
Educated to GCSE/O‑Level/NVQ Level 2–3 or equivalent
Experience within social alarms, monitoring, digital telecare, or telecoms sectors
Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS)
Knowledge of monitoring centres, dispersed alarm solutions, or digital telecare technologies
Strong understanding of the housing and social care/TECS landscape
Excellent written and verbal communication
Skilled in relationship management, report writing, and attention to detail
Highly organised and able to manage varied workloads
Tech‑literate, including familiarity with IoT devices
Self‑motivated, proactive, and a supportive team player
Positive “can‑do” attitude with strong problem‑solving initiative
Professional, confidential, and able to prioritise effectively
Comfortable working under pressure and managing multiple deadlines
Strong stakeholder engagement skills — both internal and external
Flexible, open to learning, and willing to travel
Acts as a business champion and change agent
In this dynamic sales role, you’ll champion Appello’s digital solutions across the UK housing and social care sectors — driving new business, nurturing existing accounts, and helping customers navigate their digital transformation journey. You’ll build strong pipelines, manage key relationships, and ensure Appello continues to deliver industry‑leading value.
DAY TO DAY
Understand the challenges faced across UK housing and social care
Present tailored Appello digital solutions via meetings (F2F/Teams), calls, email, or social media
Attend industry events and conferences to build insight and connections
Log and manage all opportunities through the CRM system
Build and maintain a strong sales pipeline to achieve department and role targets
Hit financial and order‑intake goals while protecting margin
Keep CRM records accurate and up to date
Create Account Development Plans for major prospects
Engage stakeholders effectively across the sales cycle
Promote suitable solutions using multiple communication channels
Resolve client queries promptly and professionally
Drive revenue and profit growth within existing accounts
Maintain financial targets for retained business
Keep CRM documentation current
Develop Account Development Plans for key clients
Manage stakeholders to ensure long‑term relationship success
Promote Appello’s solutions through meetings, calls, and online channels
If you are interested in this role please upload your CV and answer a few questions about yourself.
This is an exciting time at the Appello group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand.
We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.
If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.
