About 1st Formations
At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.
Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.
We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.
No stitched-together services.
No legacy workflows disguised as software.
Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.
Why Join Us Now?
You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.
£18m annual revenue, including £9m ARR
Over 1 million companies formed
Certified B Corp and Carbon Neutral Business
Forecast to grow 5x–10x over the next three years
The Role
We’re looking for a strategic and commercially driven Senior Content Manager to lead content strategy across three of the UK’s leading company formation brands.
You’ll own and execute SEO and GEO led strategies to drive organic growth, increase visibility, and strengthen brand authority across both traditional search and emerging AI-driven discovery channels.
This is a hands-on leadership role with end-to-end ownership of the content lifecycle. You’ll set editorial direction, define tone of voice and quality standards, and lead a network of freelance writers to deliver high-impact content at scale.
You’ll also own the integration of LLM and GenAI workflows, ensuring responsible, effective use of AI to improve efficiency and output quality.
Working cross-functionally, you’ll align content with commercial goals and use performance insights to continuously optimise strategy and results.
Key Responsibilities
Own and evolve the SEO and GEO content strategy to drive organic growth, visibility, and brand authority across multiple brands
Lead end-to-end content planning and editorial direction, ensuring alignment with commercial goals and audience needs
Oversee the full content lifecycle, including briefing, production, optimisation, governance, and quality control
Build, manage, and scale a high-performing freelance content network, including onboarding, performance management, and development
Define and enforce tone of voice, editorial standards, and content quality frameworks across all channels and contributors
Design and optimise scalable content workflows, including integration of LLM and GenAI tools with clear governance and best practices
Oversee production and optimisation of high-impact content, including long-form and landing pages, ensuring clarity, authority, and conversion performance
Collaborate with internal teams and external partners (e.g. Digital PR agencies) to ensure aligned, high-quality output
Use SEO, AI discovery, and engagement data to inform strategy, identify opportunities, and continuously improve performance
Translate complex topics into clear, authoritative content tailored to small business audiences
Act as the senior editorial authority, ensuring consistency, quality, and best practice across all customer-facing content, and manage a team of freelance content writers.
What We’re Looking For
Proven experience in a senior content, editorial, or content strategy role
Strong expertise in SEO-led strategy and performance optimisation, with an understanding of GEO and AI-driven search
Experience managing and scaling freelance content teams
Hands-on experience integrating LLMs/GenAI into content workflows, with awareness of risks and best practices
Strong editorial judgment and experience producing or editing high-quality long-form content
Data-driven mindset, using analytics and SEO tools to inform decisions and improve performance
Ability to translate complex topics into clear, authoritative content for business audiences
Strong stakeholder management and cross-functional collaboration skills
Experience in B2B, financial services, legal, or small business sectors is a plus
Strategic thinker comfortable operating at both strategic and executional levels
What We Offer
£70-75k and comprehensive benefits package
Hybrid working model
Real opportunities for progression as the business scales
The chance to influence both customer experience and product development
A culture that values ownership, impact, and continuous learning
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
Compensation Range: £60K - £80K
