Senior SEO, AI Search & Organic Growth Specialist (Aesthetics & Healthcare)
Location: Head Office – Cannon Street, Central London (Hybrid)
Position Type: Full-Time Permanent
Working Pattern: 3 days in the office | 2 days working from home
About Us
We are one of London's leading aesthetics and healthcare groups, operating 6 established clinics across London and delivering a wide range of advanced laser, skin and aesthetic treatments.
As part of our continued growth, we are looking for an experienced Senior SEO, AI Search & Organic Growth Specialist to lead our organic growth strategy across multiple websites and clinic locations.
This is a strategic and hands-on role for someone passionate about technical SEO, Local SEO, content strategy and the future of AI-powered search. You will work closely with management, developers and marketing teams to drive measurable business growth through increased online visibility, qualified patient enquiries and bookings.
This is an opportunity to help shape the future of search by leading both traditional SEO and next-generation AI Search strategies across one of London's leading aesthetics and healthcare groups.
Key ResponsibilitiesOrganic Growth Strategy
- Own and execute the company's SEO and Organic Growth roadmap.
- Develop and implement a long-term organic growth strategy across multiple websites and clinic locations.
- Identify opportunities to increase qualified patient enquiries and bookings through organic channels.
- Align SEO initiatives with wider commercial and marketing objectives.
- Build long-term topical authority across the aesthetics and healthcare sector.
Technical SEO
- Conduct and prioritise comprehensive technical SEO audits.
- Resolve crawlability, indexing and rendering issues.
- Improve Core Web Vitals and website performance.
- Implement and validate structured data and schema markup.
- Optimise XML sitemaps, robots.txt and canonicalisation.
- Improve internal linking and site architecture.
- Identify and resolve duplicate content, redirect chains and orphan pages.
- Work closely with developers to implement and QA technical SEO improvements.
On-Page SEO & Content
- Conduct keyword research and search intent analysis.
- Optimise existing landing pages and service pages.
- Identify content gaps and growth opportunities.
- Create detailed SEO content briefs.
- Improve topical authority across treatment categories.
- Support content teams with SEO best practices.
- Continuously improve content quality, relevance and E-E-A-T signals.
Local SEO
- Lead Local SEO strategy across all 6 clinic locations.
- Optimise and manage Google Business Profiles.
- Improve local rankings and Google Maps visibility.
- Manage local citations and location-based search opportunities.
- Support online reputation and review strategies.
Competitor & Market Analysis
- Conduct competitor research and keyword gap analysis.
- Monitor emerging opportunities and industry trends.
- Analyse competitor content strategies and search performance.
- Deliver actionable recommendations based on findings.
AI Search & Generative Engine Optimisation (GEO)
- Monitor AI-powered search developments and emerging technologies.
- Develop strategies to improve visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews.
- Optimise content for AI-generated answers and AI-first search experiences.
- Improve entity recognition and topical authority.
- Develop and implement Generative Engine Optimisation (GEO) strategies.
- Stay at the forefront of AI Search developments and recommend innovative opportunities for the business.
Analytics & Reporting
- Monitor Google Search Console and GA4 daily.
- Track rankings, traffic, conversions and business impact.
- Identify anomalies and proactively recommend solutions.
- Produce monthly performance reports with commercial insights and strategic recommendations.
- Measure success based on enquiries, bookings and business outcomes rather than traffic alone.
Collaboration
- Work closely with developers, designers and content teams.
- Collaborate with management and external partners where required.
- Ensure SEO best practices are embedded into all website developments and digital initiatives.
Requirements
- Minimum 5 years' hands-on SEO experience (agency or in-house).
- Proven track record of delivering measurable SEO growth in competitive industries.
- Experience managing SEO for multi-location businesses.
- Strong technical SEO expertise with the ability to independently diagnose and resolve issues.
- Excellent understanding of Local SEO and Google Business Profile optimisation.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
Essential Technical Experience
- Google Search Console
- Google Analytics 4 (GA4)
- Google Tag Manager
- SEMrush
- Ahrefs
- Screaming Frog
- WordPress
- Yoast SEO and/or Rank Math
Strong Understanding Of
- Core Web Vitals
- Schema Markup
- Structured Data
- XML Sitemaps
- Robots.txt
- Canonicalisation
- Crawl Budget Management
- Internal Linking
- Site Architecture
- Indexing
- JavaScript Rendering
- Technical SEO Audits
Highly Desirable
- AI Search & Generative Engine Optimisation (GEO)
- Google AI Overviews
- ChatGPT
- Gemini
- Perplexity
- Entity SEO
- Knowledge Graph Optimisation
- E-E-A-T
- Basic HTML/CSS knowledge
Preferred Industry Experience
Aesthetic Clinics Cosmetic Clinics Laser Clinics Dermatology Plastic Surgery Medical Practices Healthcare Beauty & Wellness
What We Offer
Full-Time Permanent Position
Salary: £40,000 – £45,000 per annum (depending on experience)
Performance-based bonus scheme
Hybrid working model (3 days in the office / 2 days working from home)
Staff and family discounts on aesthetic treatments
Statutory holidays plus company benefits
Ongoing professional development and continuous learning opportunities
Exposure to cutting-edge AI technologies and next-generation search strategies
Opportunity to shape the digital growth strategy of one of London's leading aesthetics and healthcare groups
Collaborative, ambitious and forward-thinking working environment
Success Metrics
The successful candidate will be expected to deliver measurable business impact, including:
- Increase qualified organic enquiries and patient bookings, not just website traffic.
- Increase organic visibility and rankings for high-value commercial and local search terms.
- Increase AI Search visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews.
- Build long-term topical authority and trusted brand presence within the aesthetics and healthcare sector.
- Strengthen Local SEO performance and Google Business Profile visibility across all 6 London clinic locations.
- Continuously improve technical SEO health, Core Web Vitals and website performance.
- Expand and optimise high-quality content demonstrating Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T).
- Identify new organic growth opportunities through competitor analysis, keyword research and AI search trends.
- Deliver regular reporting with clear commercial insights, measurable outcomes and strategic recommendations.
- Collaborate effectively with management, developers and marketing teams to support the company's long-term digital growth strategy.
Application Requirements
Please submit:
- Your CV
- A short cover letter outlining your relevant experience
- 2–3 case studies demonstrating measurable SEO results, including improvements in rankings, organic traffic, qualified enquiries, patient bookings and/or revenue growth
- Examples of technical SEO projects you have personally led
- Any relevant certifications or industry qualifications
Please clearly specify your personal contribution to each case study (strategy, technical SEO, content, implementation, reporting or project management) and provide measurable before-and-after results wherever possible.
Shortlisted candidates may be invited to:
- Complete a practical SEO assessment
- Perform a live website audit
- Present their recommendations to management
- Discuss their approach to AI Search and Generative Engine Optimisation (GEO)
Pay: £40,000.00-£42,000.00 per year
Benefits:
- Company events
- Company pension
- Work from home
Work Location: Hybrid remote in Knightsbridge SW1X 7HN
