Key Purpose of the Role:
To manage the Portman Finance Group websites with the aim of boosting sales leads through improvements to traffic and conversion rate.
Much of the marketing budget is spent driving potential customers to the website. The smooth operation of the site, organic ranking and usability of the site has a huge impact on the success of marketing campaigns as well as business revenue.
Responsible for:
Managing Portman Finance Group’s Wordpress-based websites and app, supported by an external developer.
The role encompasses all aspects of website management other than the actual coding and production of design assets, broadly split into 4 areas:
How does it work?
Owning the functionality and UX / UI of the website. Deploying and using any appropriate testing, monitoring or analytical software designed to understand user behaviour on the site. Suggesting changes and executing them once approved.
What does it show?
Lead the provision of all quality customer-focused content. Reviewing, writing or supporting the production of regular web page copy, case studies and blog articles. Supporting the execution of campaign landing page content, any video content and explainers. Owning any creative and functional redevelopments of the site
How does it rank?
Owning website technical, content and navigational SEO, GEO and AIO, boosting site ranking to the right audience.
Is it working?
Ongoing analysis of website performance across key metrics. Building measurability into website changes to understand their effectiveness. Deploying a test and learn strategy. Presenting and learning from results. Building and executing a roadmap for change.
The role also involves taking ownership of the app from the existing agency and replacing them as a provider then leading the redevelopment of the app.
Software in use:
Wordpress and associated plug-ins, Zoho CRM, Tag Manager, Search Console, OneTrust.
Must have:
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5 years experience in a website management marketing role, preferably in a sales-focused business.
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Experience of Wordpress, and the suite of Google tools.
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A strong and up-to-date knowledge of the latest SEO techniques.
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A sound level of copywriting.
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Experience of working with data and an understanding of measurement techniques.
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Familiarity with a test and learn approach.
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Attention to detail; ensuring flawless execution across all deliverables.
The ideal candidate should be:
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Comfortable in a fast-paced environment.
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Happy to challenge and be challenged, to collaborate and produce work of the highest quality.
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Proactive in pushing the business forward.
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An open communicator with a curious mind.
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Able to build relationships across the business.
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A problem solver, able to investigate issues and find solutions without always having to escalate.
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Competitive basic salary and annual bonus;
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Vibrant, high-spec office environment;
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Enhanced annual leave, increasing with length of service;
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Salary sacrifice pension;
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Quarterly all-staff events and dynamic culture
Company Overview
Portman Finance Group was established in 2007 to provide UK SMEs with access to a range of finance options under one roof. We have now arranged over £1billion in funding for over 15,000 companies.
Portman secure finance for businesses of all sizes via our own lending and panel of over 40 partners. We offer flexible payment terms, reducing large initial outlays and protecting cash-flow, and are one of the largest privately owned Broker-Lenders in the UK.
Portman work with any type of private sector business. We have a long and successful history financing a variety of assets, quickly and easily. If you’re looking to lease or purchase further equipment, release equity or simply borrow, Portman can provide your business with the finance it needs.
Please note that as part of the recruitment process a criminal records check/credit history check will be carried out by an authorised third party.
