Campaign & crm manager Work, Jobs in Birmingham, Eng (with Salaries)

Campaign & CRM Manager
ZEISS Group —Birmingham
- Full-time
- Salesforce
- Analysis skills
- Project management
Sales Development Representative
OneAdvanced —Birmingham
- Sales
- IT
- Employee assistance programme
- Bereavement leave
Marketing & Commercial Manager
House of chill —Birmingham
- £40,000 - £42,000 a year
- Full-time
- CRM software
- Hospitality
- Marketing
- Employee discount
- Sick pay
Quick apply
5d
Estate Agent
The Property Experts —Solihull
- £8,400 a month
- Remote
- Sales
- Administrative experience
Campaign and Content Manager
Culligan UK limited —Birmingham
- Full-time
- Sales
- Organisational skills
- Employee assistance programme
- Employee discount
Quick apply
Email and Automation Manager
BDO —Birmingham
- Full-time
- Microsoft Outlook
10d
Communications Manager
Agent Rainmaker —Wolverhampton
- £30,000 - £35,000 a year
- Full-time
- Social media management
- In-person
- Communication skills
- Free parking
Quick apply
Sales Manager
The Property Experts —Coventry
- £60,000 - £100,000 a year
- In-person
Campaign Manager
Lotus UK —Coventry
- Full-time
- Social media management
- Project management
- Travel
- Employee discount
Category Manager
Gtech (Grey Technology Ltd) —Worcester
- £30,701.63 - £39,123.25 a year
- Full-time
- Sales
- Marketing
- Analysis skills
- Free parking
Quick apply
2d
Business Development Executive
Capsticks Solicitors LLP —Birmingham
- Full-time
- Hybrid work
- CRM software
- Microsoft Office
- Business development
Quick apply
Communications Manager (Corporate) - External Relations - 107436 - Grade 7
University of Birmingham —Birmingham
- £36,636 - £48,822 a year
- Weekend availability
- Social media management
- Project management
- University
- Annual leave
- Sick pay
Senior CRM Executive
Lounge —Solihull
- Hybrid work
- Microsoft Excel
- Data analysis skills
Business Development Manager
Flint Bishop —Birmingham
- Full-time
- Sales
- Business development
- Communication skills
- Employee discount
Quick apply
CRM Executive
The Works —Coleshill
- Hybrid work
- Organisational skills
- Employee assistance programme
- Employee discount
Business Development Manager
Healthtrust Europe —Birmingham
- Full-time
- Hybrid work
- Microsoft Powerpoint
- CRM software
- Microsoft Excel
- Annual leave
Quick apply
Campaign and Delivery Analyst
BNP Paribas —Solihull
- Full-time
- Hybrid work
- Microsoft Excel
- Data analysis skills
- SQL
- Employee discount
7d
Student Administrator
LD Training Services —Dudley
- £25,000 a year
- Full-time
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
Quick apply
16h
Sales Operations Manager - SCC Digital
SCC —Birmingham
- £70,000 - £80,000 a year
- Monday to Friday
- Hybrid work
- Sales
- SQL
- Communication skills
Senior Employer Brand Specialist
OneAdvanced —Birmingham
- Project management
- IT
- Employee assistance programme
- Bereavement leave

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campaign & crm manager jobs near birmingham, eng

Campaign & CRM Manager

ZEISS Group -
Birmingham

Apply Now

Job details

Full-time

Qualifications

Adobe Photoshop
Power BI
Salesforce
Adobe Illustrator
Adobe Creative Suite
Graphic design
Analysis skills
Project management
Product development
SEO
B2B
Adobe InDesign
Google Analytics
Copywriting

Full job description

Position Summary

As Campaign & CRM Manager for ZEISS UK & Ireland, you will lead the strategy, planning, and execution of data-driven, multi-channel CRM programmes across B2B and B2C audiences—using insight, technology, and targeted communications to drive measurable business results.

Responsibilities

CRM Strategy and Plans: Develop and own the overall CRM strategy and activity plan for ZEISS UK & Ireland (B2B and B2C) aligned to business and marketing objectives and agreed KPIs. Define customer and consumer segmentation, journeys and contact strategies to maximise engagement and value. Coordinate annual communication calendars and ensure alignment with brand and product activities.
Always On: Plan, deliver, and optimise integrated multi-channel always on strategies for B2B and B2C audiences to defined KPIs.
Campaign Management: Plan, deliver, and optimise multi-channel campaigns (ZEISS owned social/digital channels, platforms, email) for B2B and B2C audiences to defined KPIs.
Performance Measurement & Optimisation: Ensure all activity is tracked, measured and reported against defined KPIs. Analyse performance and provide insight-led recommendations to improve engagement and conversion. Lead a structured test and learn roadmap (tests across platform, channel, media, creative, messaging) to continuously improve effectiveness.
Content and Communications: (Social and Digital): Oversee creation and delivery of customer/consumer centric SEO optimised content and Communications for ZEISS B2B and B2C social channels and digital platforms.
Segmentation & Personalisation: Develop and maintain robust audience segmentation models for B2B and B2C.Drive personalisation strategies to deliver relevant content and offers at scale across channels.
Technology Ownership: Administer and optimise CRM and marketing automation platforms and tools (e.g. Salesforce, Marketing Cloud and similar). Driving best practice and in-house capability. Identify and implement enhancements to workflows, integrations, and processes to improve efficiency and performance.
Compliance & Governance: Ensure all CRM activity complies with data protection and privacy regulations (e.g. GDPR, opt-in/opt-out rules). Maintain robust processes for consent, preference management, and data handling. Work in partnership with Data Protection Officer.
Data Management: Partner with data, IT and Commercial teams to ensure data quality, accuracy and availability for CRM activity. Contribute to data strategy, including data capture, enrichment, and usage for segmentation and personalisation.
Cross-Functional Collaboration: Work closely with Marketing, Sales, Customer Service, Product, and Data teams to align CRM activity with wider business goals and initiatives.
Agency Management: Responsible for working collaboratively with and managing creative and media agency partner/s to deliver annual plans, campaigns and KPIs. Lead briefing, execution, feedback, and review processes, embedding learnings and optimising ways of working.
Budget Management: Plan and manage CRM projects and initiatives within agreed budgets, ensuring cost-effective delivery and clear ROI.
Global & Local Collaboration: Collaborate with HQ and other ZEISS markets to share and adopt best practices, tools, and approaches in CRM. Build and nurture local and international CRM networks within ZEISS.
Community Management: Ensure effective community management across all ZEISS B2B and B2C social media accounts, in partnership with agencies or internal teams
Brand Stewardship: Act as a brand guardian, ensuring all CRM and digital communications reflect ZEISS brand values, visual identity, and tone of voice

Required Knowledge & Experience

Essential Criteria

Approximately 5+ years’ experience developing and delivering CRM strategies for B2B and/or B2C audiences, with demonstrable results.
Strong understanding and practical application of CRM principles, customer lifecycle marketing, segmentation, and personalisation.
Hands-on experience Salesforce and Marketing Cloud)
Proven experience using a wide range of digital marketing channels and platforms, including PPC, display, social media (Meta, TikTok, Pinterest, LinkedIn), email, and affiliates
Strong analytical skills: able to interpret data, derive insights, and translate them into clear, actionable recommendations.
Operational knowledge of analytics tools (e.g. Google Analytics) and reporting tools (e.g. Power BI).
An understanding of user behaviour and conversion funnels to feedback to product owners and steer product development.
Working knowledge of data privacy and consent regulations (e.g. GDPR) and their application in CRM.
Proven ability to work effectively in cross-functional teams and influence stakeholders at different levels.
Strong project management skills with experience managing multiple initiatives simultaneously.
Experience managing agencies (creative and media) to deliver high-quality work on time and on budget.
Proven ability to work with creative agencies to deliver impactful multimedia content, from briefing through to creative approval.
Experience creating or commissioning SEO-optimised content for digital platforms.
Strong copywriting and briefing skills for customer-facing communications.

Desirable Criteria

Graphic design skills and experience with Adobe Creative Cloud (e.g. Photoshop, Illustrator, InDesign) or similar tools.

Your ZEISS Recruiting Team:

Abbie Walters

Apply Now

Refine Your Search

campaign & crm manager jobs in birmingham, eng

Campaign & CRM Manager

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Communications Manager (Corporate) - External Relations - 107436 - Grade 7

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