Location: Birmingham UK
Job Type: Marketing Manager
Location: Birmingham UK
Full-Time, Permanent
Salary: Competitive (depending on experience)
Position Overview
An exciting role for a strategic marketing professional passionate about creativity, innovation and delivering measurable business growth. The successful candidate will support the company’s long-term vision of developing a unique hospitality venue combining food, entertainment, cultural aesthetics and private event experiences and will help position HoneyScene Ltd as one of the UK’s leading hospitality and cultural lifestyle brands.
Permanent, Full Time, Salary Competitive (dependent on experience)
About honeyScene Ltd
HoneyScene Ltd is a fast growing hospitality and events company providing premium catering services, proposal planning, event décor, traditional palm wine services, games hire, event planning and cultural experiences across the UK. Our vision is to be one of the leading African inspired hospitality brands in the UK, combining fantastic food, entertainment and memorable customer experiences in a unique cultural venue.
We are looking for a creative, commercially minded & results driven Marketing Manager to head up our marketing function, increase brand awareness and drive customer acquisition across all areas of the business.
Summary
The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives aimed at increasing sales, strengthening the HoneyScene brand presence and supporting the growth of our hospitality, catering, events and entertainment services.
The successful candidate will be responsible for digital marketing, social media campaigns, business partnerships, customer engagement and promotional activities and will work closely with senior management in delivering business growth targets.
Primary Responsibilities
*Create and execute the company’s annual marketing plan across all business units.
*Develop and implement marketing campaigns for catering, proposal packages, event décor, games hire, cultural experiences and hospitality.
*Manage the company’s online presence including its website, Instagram, Facebook, TikTok, LinkedIn and other digital channels.
* Develop creative advertising campaigns to generate more leads, reservations and repeat business.
* Analyse customer behaviour, booking behaviour and market opportunities to drive marketing performance.
* Collaborate closely with the operations and events teams to drive seasonal campaigns, special offers and new service launches.
* Build relationships with corporate clients, wedding planners, event organisers, universities and community organisations to create new business opportunities.
* Manage the creation of content such as photography, videography, promotional items and branded marketing materials.
* Manage the company marketing budget and ensure campaigns are delivering measurable return on investment.
* Use analytics tools to track website traffic, social media engagement, and campaign performance and create monthly performance reports.
* Conduct competitor and market research to identify emerging trends in the hospitality and events industry.
* Support business development efforts and the long-term project to expand the company into a multi-service hospitality venue.
* Be consistent with all marketing communications to the HoneyScene brand identity and values;
Person Specification
Required
* Bachelor’s degree in Marketing, Business, Communications or other related discipline (or equivalent professional experience)
* Minimum 3 years experience in marketing preferably in hospitality, catering, events or consumer services.
In-depth knowledge of digital marketing, social media management and content marketing.
* Proficiency in Microsoft Office, Canva, Meta Business Suite, Google Analytics and other marketing platforms.
* Superior communication and presentation skills.
* Strong analytical and reporting abilities.
* Ability to juggle several projects at a time and meet deadlines.
Commercial awareness of customers
- Excellent leadership and organisational skills.
Nice to have
* Have experience in hospitality, restaurants, catering business or event companies.
* Experience of running promotional events or exhibitions.
Knowledge of SEO, paid advertising and email marketing.
* Knowledge of influencers, brand ambassadors and strategic partnerships.
What We Provide
* Opportunity to be part of an ambitious and growing hospitality business.
* Career growth into senior leadership as the company grows.
* A creative and collaborative work environment.
* Continuing professional education.* Employee discount on all HoneyScene services.
Opportunity to join the team building a nationally recognised hospitality brand.
Position Overview
This is an exciting opportunity for a strategic marketing professional who loves creativity, innovation and driving quantifiable business growth. The successful candidate will play an important role in positioning HoneyScene Ltd as a leading UK hospitality and cultural lifestyle brand and will support the long-term vision of creating a unique hospitality venue that brings together food, entertainment, cultural aesthetics and private event experiences..
Job Type: Full-time
Pay: £39,900.00-£50,100.00 per year
Benefits:
- Company events
- Company pension
- Discounted or free food
- Free or subsidised travel
- Store discount
- UK visa sponsorship
Work Location: In person
