Business Development/Lead Generation – Telesales
Office based – Birmingham
At Probrand, we’re entering an exciting new phase of growth — and there’s never been a better time to join us.
We’re a digitally led IT solutions provider that’s transforming the way organisations buy and manage technology. Our award-winning digital procurement platform sits at the heart of our proposition, alongside a growing portfolio of Managed IT Services and our KnowledgeBus price benchmarking solution.
Together, these solutions help organisations streamline IT procurement, enhance spend control, benchmark pricing, and modernise and secure their IT environments. Our vision is to grow through digital leadership — and we’re building a team of smart, motivated people to help make that happen.
At Probrand, you’ll be part of a collaborative, forward-thinking culture where ideas are valued, contributions are recognised and career growth is real. If you’re excited by working at the intersection of technology, customer engagement and digital transformation, we’d love to hear from you.
Role Overview
The Business Development / Lead Generation Executive plays a key role in driving customer engagement, platform adoption and pipeline generation across Proband’s core solutions.
As part of the Digital Experience team, you will be responsible for outbound lead generation, client outreach, platform demonstrations, onboarding support and creating commercial opportunities across:
- Digital Procurement Platform
- Managed IT Services
- KnowledgeBus (price benchmarking and compliance solution)
This is a varied, front-line role that blends proactive outreach with customer engagement and solution-led conversations. This is a development role, offering a clear pathway into Account Management, Business Development, or Specialist Sales roles for high performers.
Core Competencies
- Previous experience in cold calling, lead generation, or telesales (minimum 2 years preferred)
- Strong communication skills, both verbal and written
- Confident engaging with a range of stakeholders, including senior decision-makers
- Organised and disciplined in managing pipelines and follow-ups
- Commercial awareness and ability to position value
- Problem solving mindset
- Strong presentation and demonstration skills
- Team collaboration
Key Behaviours required
Confidence
Hard working
Positive attitude
Proactive
Adaptable
Customer focused
Attention to detail
Ambitious
Resilient
Highly organised
Key Responsibilities
Lead Generation & Client Outreach
- Conduct outbound calls, emails and LinkedIn outreach to prospective customers
- Follow up on leads from marketing campaigns, events, vendors, MQL systems and internal sources
- Qualify opportunities by understanding customer challenges, priorities and timelines
- Book discovery meetings, demonstrations and service consultations
Solution Engagement & Demonstration
- Deliver engaging and tailored demonstrations of the digital procurement platform
- Clearly communicate the value of Proband’s solutions across different customer types
- Support sales teams in meetings through platform walkthroughs and solution positioning
Managed Services & Solutions Positioning
- Promote Proband’s Managed IT Services including support, cloud, networking and cybersecurity
- Identify opportunities where customers would benefit from outsourced or managed solutions
- Generate qualified meetings for Managed Services specialists
KnowledgeBus (Price Benchmarking & Compliance)
Onboarding & Platform Support
- Support customer onboarding into the digital platform
- Guide users through setup, configuration and early usage
- Respond to inbound queries via chat, email and support channels
Customer Experience & Issue Resolution
- Provide responsive and knowledgeable support to platform users
- Escalate and coordinate resolution of complex issues with internal teams
- Maintain clear communication and follow-up with customers
Campaign Management & Reporting
- Maintain accurate CRM records, including activity, notes and follow-ups
- Track pipeline generation, meetings booked and campaign performance
- Work with marketing on targeted outreach campaigns aligned to sectors and solutions
Internal Collaboration
- Work closely with Digital Experience, Sales and Marketing teams
- Align outreach messaging with current campaigns and priorities
- Contribute to improving messaging, UX and solution positioning
Location
This is full time, office-based role. You will need to be within commuting distance of Birmingham city centre.
Benefits
31 days’ holiday including bank holidays
Option to buy and sell annual leave
Life Insurance
Tailored benefits platform – including discounts on retail, travel, gym and leisure
YuLife wellbeing app with 24/7 access to a virtual GP service, free will writing service and second medical opinion scheme
Cycle to work salary sacrifice scheme
Electric car salary sacrifice scheme
Paid Volunteer Leave
Free and confidential Employee Assistance Programme – 24/7 health, financial and wellbeing support
Training and development opportunities
City centre office – including free access to gym, shower facilities, secure bike storage and onsite café
Competitive commission structure in place, alongside additional incentives and voucher-based rewards for performance
Equal Opportunities
Probrand is an equal opportunities employer. We value diversity and are strongly committed to providing equal employment opportunities for all employees and applicants. If you require any adjustments to support your application, please let us know.
