We’re looking for a creative, confident and highly skilled Visitor Economy Communications Manager to join the West Midlands Growth Company. If you excel at shaping narratives, driving media coverage and building compelling stories that put destinations on the map, this role offers the opportunity to lead high‑impact communications that promote one of the UK’s most exciting regions.
The West Midlands Growth Company (WMGC) is the region’s official economic development and destination promotion agency.
From April 2026, we will deliver a refreshed programme of regionally commissioned economic development activity aligned to the West Midlands Growth Plan — working in close partnership with the West Midlands Combined Authority and local authorities.
We’re building an ambitious, insight‑driven, business‑focused organisation that attracts visitors, investment and global attention — showcasing the West Midlands’ vibrant offer, world‑class events, and thriving visitor economy.
If you want your work to influence how the West Midlands is seen nationally and internationally, this is your opportunity.
As our new Visitor Economy Communications Manager, you will lead the storytelling that positions the West Midlands as a standout destination for leisure visitors, international tourists, conferences and major events.
This role sits at the heart of our place‑promotion activity — ideal for a strategic communicator who loves crafting narratives, developing campaigns, building media relationships and amplifying the region’s strengths.
You’ll be responsible for driving media coverage, shaping high‑quality content, developing regional messaging, and supporting major destination initiatives such as the West Midlands Destination Development Partnership.
Your work will help elevate the region’s profile, attract audiences globally, and support long‑term regional growth.
- Develop and deliver a full‑funnel communications strategy for visitor economy audiences.
- Align campaigns with regional themes, milestone moments and policy developments.
- Define KPIs, manage reporting processes and oversee evaluation tools.
Lead an earned‑media strategy targeting consumer, business and stakeholder audiences.
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- Shape and maintain the core narrative of the West Midlands as a world‑class visitor and event destination.
- Produce high-quality editorial content, messaging frameworks and briefings for senior leaders.
- Identify proactive storytelling opportunities, partnerships and media moments.
Collaborate with attractions, hotels, VisitBritain, local authorities and regional partners.
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- Create press releases, speeches, op-eds and key content that showcase the region.
- Pitch stories, build strong relationships with UK and international media, and secure impactful coverage.
- Host journalists and support major media activity around the region.
Brief senior leaders and figures representing the West Midlands visitor economy.
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- Drive awareness of the West Midlands’ Destination Development Partnership programme.
- Develop stakeholder communications, newsletters and updates.
- Lead email campaigns promoting visitor activity and performance.
- Gather case studies and insights that demonstrate programme impact.
- Strong written and editorial skills with the ability to craft high-quality editorial, speeches and op‑eds.
- Experience working with consumer or place‑based communications.
- Understanding of the media landscape and proven ability to secure coverage.
- Confident project manager with experience developing communication plans.
- Ability to manage multiple deadlines in a fast-paced environment.
- Strong attention to detail and a proactive, collaborative working style.
- Ability to build relationships across multi‑stakeholder environments.
- Familiarity with social media platforms and their use in consumer/business contexts.
Basic understanding of SEO, digital journeys and content performance.
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- Experience in tourism, place marketing or regional economic development.
- Understanding of public sector communications or policy‑driven announcements.
- Knowledge of email marketing tools (e.g. Mailchimp, Zoho).
- Experience developing multi‑channel campaigns for domestic or international markets.
- Awareness of the West Midlands' economic strengths and visitor offer.
- Experience writing for senior leaders or political stakeholders.
- 26 days holiday
- Company pension scheme including life assurance
- Hybrid working – 2 days in the office
- Cycle to Work scheme
- Simple Health employee membership
We’re an equal opportunities employer and welcome applicants from all backgrounds, experiences and perspectives. We are committed to creating an inclusive environment where everyone can thrive.
