Head of Marketing
Aspire Property Group | Horsforth, Leeds (hybrid)
- Location: Horsforth, Leeds. Hybrid, with Tuesday and Thursday as optional remote days. (Please note, we are open to a more hybrid approach for the right applicant)
- Hours: Monday to Friday, 09:00 to 17:00, with a one-hour lunch.
- Salary: £60,000 to £70,000 base, depending on experience, plus a 5 to 15% performance bonus (on-target earnings £63,000 to £80,500).
- Type: Full-time.
PLEASE READ THE FULL SPEC, DIRECTIONS AT THE BOTTOM ON HOW TO APPLY
A hi from our co-founders
Hi, I'm Jamie York, co-founder and Chief Revenue Officer of Aspire Property Group. Just over ten years ago, Dan Buchan and I started Aspire from a bedroom in Leeds. Today we are a team of nearly fifty across multiple brands, all in the UK property investment space, and we are on track to become the number one property wealth educator in the country. Our vision is simple: to make wealth accessible to the world, because everyone deserves to live their life with choice.
We have changed the lives of thousands of people, with over 1,000 five-star Trustpilot reviews for Aspire Education (the highest rating in the industry) and over 500 for each of our property businesses. Here is our honest gap: right now, you would only really know how good we are once you had become a customer. We need someone to show the entire world who we are, long before that. That someone is our Head of Marketing.
The role:
A world-class Head of Marketing to build and run our demand engine: the machine that takes a stranger from first discovering Aspire all the way to a booked, qualified call. You will have the freedom, the budget and the platform to build it across brand, organic content, paid media and automation, working directly with the founders and the leadership team. If you are obsessed with growth, leadership and category-defining marketing, this is a five-year opportunity to build something to be genuinely proud of.
What you'll own:
- The marketing strategy across the Aspire brands: positioning, messaging, brand and the customer journey.
- The marketing budget, forecasting and ROI across every channel.
- The content and creative engine, our social presence, and organic growth (including SEO and GEO)
- Paid media across Meta and YouTube, where we invest heavily.
- The owned audience: email, SMS and WhatsApp groups, grown as assets.
- The conversion vehicles (webinars, VSLs, live events), built with the leadership team.
- The operations of conversion, end-to-end, including conversion rate optimisation (CRO), plus a clean measurement stack across GA4, attribution, conversion tracking, CRM (Salesforce) and automation.
- Building and leading a high-performing, AI-augmented in-house team.
Where the line sits:
You own marketing and the operations of conversion, from awareness through to a booked call, and from a revenue-operations perspective up to the point a customer is handed to an account manager. The sales conversations themselves (the DMs and the call) sit with our sales team. You are measured on the quality and cost of demand, cost per acquisition and cost per booked call, not on the close.
What makes a world-class Head of Marketing at Aspire:
- Commercially sharp, and emotionally in tune.
- A true owner: decisive, no excuses, leads and inspires, and still rolls up their sleeves.
- Creative, curious and experimental.
- Highly organised, with strong planning and prioritisation.
- AI-obsessed, and committed to levelling themselves up every single day.
- The ability to understand buyer psychology, taking a prospect from problem aware, to SQL ready and in front of a sales consultant.
The essentials:
- 10+ years in brand strategy, creative direction and content leadership, with a strong portfolio.
- 5+ years leading and developing a team.
- 5+ years as a paid media strategist and performance marketer. You must deeply understand how to profitably attract and convert cold audiences, which is at the heart of media buying. You will not need to be the person in the ad platforms day-to-day, but you must own the strategy and the result.
Why Aspire
We are a high-performing team that supports, drives and achieves, and we treat each other like family. You would inherit an established in-house team, multiple active brands, strong organic reach, and significant investment into future growth. Some of what comes with being part of the team:
- 28 days holiday, plus an extra day for every year you are with us.
- The Christmas period off in addition to the above.
- Bereavement leave.
- A buddy system for ongoing support.
- Financial support for training and development.
- Incredible maternity and paternity support.
Our interview process
We hire over roughly four weeks. After we review your application, there is a short call to book you in and run a few basic logistics and compliance checks. Then three stages:
- A culture interview over Zoom: are we aligned, and would we love working together?
- A competency interview, in person: how you would actually run the role.
- A task and presentation, followed by some questions, because we cannot really work with someone until we have worked with them.
We will move quickly for the right applicant
How to apply
Send your CV, a short cover letter and a brief video introduction to [email protected]. Please include all three; only applications that do will be considered. And come find us on socials: @aspirepropertygroup.
We look forward to getting to know you, and to talking all things marketing soon.
Pay: £60,000.00-£70,000.00 per year
Benefits:
- Additional leave
- Bereavement leave
- Company events
- Company pension
- Enhanced maternity leave
- Enhanced paternity leave
- On-site parking
- Work from home
Application question(s):
- Have you built and performance managed marketing teams remotely, as well as in person?
Experience:
- Marketing: 10 years (required)
Work Location: Hybrid remote in Leeds LS16
