Are you passionate about Paid Media and looking for the next challenge? Do you want to make a real impact in a growing digital marketing agency?
We’re looking for an experienced and commercially minded Paid Media Manager to join our team. This is an exciting opportunity for someone who enjoys combining strategic thinking, client leadership and campaign performance to drive exceptional results.
As part of our continued growth, you’ll play a key role in shaping and delivering paid media strategies across a diverse portfolio of clients. Working closely with Account Managers, specialists and agency leadership, you’ll be responsible for ensuring campaigns are aligned to business objectives, delivering measurable results and identifying opportunities for growth.
We’re serious about building our business and believe now is a fantastic time to join us as we continue through a period of sustained growth and evolution.
Job description
As Paid Media Manager, you will be responsible for leading the strategy, performance and development of paid media campaigns across Google Ads, Microsoft Ads, Meta and LinkedIn. You will work closely with internal teams and clients to ensure paid activity supports wider business goals and delivers a strong return on investment.
This role requires someone who can think beyond platform metrics, translating performance data into commercial insights and actionable recommendations. You will act as a subject matter expert, helping shape campaign direction, identify opportunities and support the development of the wider team.
Key Responsibilities
- Develop and lead paid media strategies aligned with client business objectives and commercial goals
- Oversee the planning, implementation and optimisation of campaigns across Google Ads, Microsoft Ads, Meta and LinkedIn
- Take ownership of campaign performance, budgets and profitability, ensuring client objectives are achieved
- Analyse performance data and provide strategic recommendations to improve results and maximise ROI
- Lead proactive reviews of client accounts, identifying risks, opportunities and future growth areas
- Work closely with Account Managers to provide clear strategic direction and support client retention and growth
- Present performance insights, recommendations and strategic plans to clients and internal stakeholders
- Provide commercial guidance on budget allocation, forecasting and performance expectations
- Stay ahead of industry developments, platform changes and emerging opportunities, sharing knowledge with the wider team
- Support and mentor junior members of the paid media team, helping to develop skills, knowledge and best practice
- Collaborate with SEO, Content, CRO and Web teams to ensure integrated marketing strategies
- Review customer journeys and conversion performance, identifying opportunities to improve lead quality and conversion rates
- Support new business opportunities through audits, account reviews and strategic recommendations
- Manage Google Merchant Center accounts and support eCommerce campaign growth where required
Requirements:
- Proven experience managing PPC and paid media campaigns in an agency or similar fast-paced environment
- Strong experience across Google Ads and Microsoft Ads, with experience in Meta and LinkedIn advertising desirable
- Demonstrable experience developing and delivering paid media strategies
- Strong commercial awareness and ability to align marketing performance with business objectives
- Excellent analytical and problem-solving skills
- Confident presenting insights and recommendations to clients and stakeholders
- Experience managing multiple clients, priorities and deadlines simultaneously
- Strong organisational and communication skills
- Experience with conversion rate optimisation (CRO), landing pages and customer journey analysis would be beneficial
- Experience mentoring or supporting other team members would be advantageous
What we can offer you:
- Exposure to a wide variety of industries and marketing channels
- A strategic role with genuine influence on client performance and agency growth
- An environment where no two days are the same
- Ongoing training, development and career progression opportunities
- Collaboration with a team of specialists focused on delivering exceptional results
- Opportunities to shape processes, strategy and the future direction of the paid media offering
What to expect
Echo is one of the fastest-growing digital marketing agencies in Cambridgeshire. We work closely with our clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. We work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge!
Ever since Echo started in 2012, we’ve been consistently growing and improving as a business. We have high ambitions and because this is a new role, there is ample room for career development as our requirements increase.
You’d be joining our team of passionate digital marketing and website design professionals who work hard to deliver real results for our clients. We’re a team of like-minded, approachable people all with the same drive to be the best.
We champion a culture of innovation and out-of-the-box thinking, making sure we have fun along the way. From monthly team lunches to content-packed weekly meetings, we’re dedicated to building an enjoyable and supportive work environment that never fails to have a ‘glass half full’ approach to work.
Our values
Our mantra is to "Be Better" and we encourage all of our team to consistently improve and develop. Below are the values that are most important to us:
- Be the Best - Always positively strive to be better
- Be a Go Getter - Relentlessly chase success for our clients
- Be Straightforward - Always keep it simple
- Be Daring - Think differently, creatively and challenge the norm
- Be Responsible - Look after and care about our team, clients and projects
Perks
To find out what Echo is all about and the benefits we offer, you can see a snippet below and more details directly on our website -
- Team outings, social events and a friendly workplace
- Flexible working times
- Industry related events (both internal and external)
- 31 days annual leave
- Extra day off for your birthday
- Flexible bank holiday use
- Employee pension scheme
- Casual dress
- On site parking
- Published salary banding & pathways
- Personal development plans with regular reviews
- Regular training courses, sessions and resources
- Cycle to Work scheme
- Free flu jabs
- Free eye tests
- Huge range of office snacks including fruit, cereal bars and sweet treats
Job Types: Full-time, Permanent
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Company pension
- Cycle to work scheme
- Free parking
- On-site parking
- Work from home
Experience:
Work Location: Hybrid remote in Peterborough PE2 6LR
