Overview
Lyfe Health is seeking a proactive, creative and commercially-minded Social Media & Community Marketing Lead to take ownership of our local marketing activity, social media presence and community engagement programme.
This is a hands-on role requiring an individual who can independently plan, create, deliver and measure marketing activity that drives awareness, engagement and new client acquisition. The successful candidate will be equally comfortable creating social media content, producing videos and graphics, organising events, building local partnerships and engaging directly with members of the public.
The role combines digital marketing, content creation, event management and community outreach, making it ideal for someone who enjoys variety and takes pride in delivering measurable results.
Working closely with the Chief Marketing Director and clinical team, you will be responsible for increasing brand awareness, generating new client enquiries and strengthening Lyfe Health's position within the local community.
Key Responsibilities Social Media Strategy & Content Creation
- Own and manage Lyfe Health's social media presence across existing and emerging platforms.
- Develop and maintain a structured content calendar aligned to business objectives, seasonal priorities and service promotions.
- Create high-quality content including:
- Short-form video content (Reels, Stories and Shorts)
- Photography
- Graphics and promotional materials
- Client testimonials and case studies
- Educational health and wellbeing content
- Attend clinical sessions, classes and events to capture engaging content.
- Write compelling copy that reflects the Lyfe Health brand and encourages engagement and enquiries.
- Monitor trends and identify opportunities to increase reach, engagement and audience growth.
- Manage community engagement, responding to comments, messages and interactions where appropriate.
Event Planning, Delivery & Lead Generation
- Create and manage an annual programme of on-site and community-based events.
- Plan, coordinate and deliver events including:
- Health, injury and wellbeing screening events
- Educational workshops and seminars
- Community outreach initiatives
- Sporting and lifestyle events
- Partnership and sponsorship activities
- Open days and promotional campaigns
- Take ownership of event logistics from concept through to delivery and evaluation.
- Attend and represent Lyfe Health at events, acting as a professional ambassador for the business.
- Engage directly with attendees to generate enquiries and convert interest into booked appointments.
- Ensure all events are delivered to a consistently high standard and provide an exceptional customer experience.
Community Partnerships & Local Marketing
- Identify, develop and maintain relationships with key local organisations and community groups.
- Support the development of partnerships with:
- Sports clubs and gyms
- Healthcare professionals
- Local employers
- Schools and educational organisations
- Community groups and charities
- Local media and publications
- Identify opportunities for collaborative events, referral relationships and promotional activities.
- Work alongside the Chief Marketing Director to support partnership development and strategic growth initiatives.
Performance, Analysis & Reporting
- Monitor and report on social media performance, event outcomes and lead generation activity.
- Track engagement, attendance, enquiry generation and conversion rates.
- Make data-driven recommendations to improve marketing performance and return on investment.
- Manage event budgets responsibly and ensure activities deliver measurable business value.
- Produce regular performance reports and insights for senior leadership.
Essential Skills & Experience
- Proven experience managing social media channels for a business or brand.
- Demonstrable experience creating engaging content including video, photography, graphics and copywriting.
- Strong working knowledge of social media platforms, content planning tools and analytics.
- Experience planning, coordinating and delivering events.
- Confidence engaging with members of the public and representing a brand professionally.
- Strong organisational and project management skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Commercial awareness with a focus on generating leads, enquiries and business growth.
- Self-motivated and capable of working independently with minimal supervision.
- Full UK driving licence and willingness to attend off-site events.
Desirable Skills & Experience
- Experience within healthcare, wellbeing, fitness or related sectors.
- Knowledge of Canva, Adobe Creative Suite, CapCut or equivalent content creation tools.
- Experience running community engagement or local marketing campaigns.
- Experience using CRM and marketing automation platforms.
- Previous responsibility for marketing performance reporting and campaign analysis.
What Success Looks Like
Within the first 12 months you will:
- Deliver a consistent, high-quality social media presence across all channels.
- Increase local awareness of Lyfe Health and its services.
- Build a network of active community partnerships.
- Deliver a successful programme of events throughout the year.
- Generate measurable growth in enquiries, appointments and new clients.
- Establish Lyfe Health as a recognised and trusted health and wellbeing provider within the local community.
Our Values
At Lyfe Health, we are passionate about building healthier communities and helping people live better lives. We take pride in our work, value continuous improvement and believe in creating a positive, supportive environment for both our team and our clients.
We are looking for someone who shares these values and wants to make a genuine impact within a growing and ambitious organisation.
Job Types: Part-time, Permanent
Pay: £28,000.00-£32,000.00 per year
Benefits:
- Bereavement leave
- Employee discount
- Health & wellbeing programme
Work Location: In person
