The Marketing Advisor for In-Store Communications sits in the wider Marketing Instore Communications team. This team creates and manages in store point of sale from initial idea to printing.
In this role you will be responsible for receiving briefs and executing weekly promotional space and deal point of sale, category reset point of sale, trial and selected store point of sale and wider business briefs and initiatives. Therefore an understanding of the role of point of sale to drive sales and engagement is critical in addition to balancing key communications challenges and customer requirements. You will be required to work in a fast paced environment, reacting quickly to market and business changes, working hand in hand with both internal and external stakeholders to deliver on time and within budget.
Accountabilities:
Working with your marketing colleagues, retail operations and other key stakeholders to ensure that you take and understand briefs correctly in order to fully activate the in store marketing plans.
Working with your manager to understand wider in store marketing developments, competitor activities, key insights and to keep them informed of your BAU workload management.
Being an expert in print job processing using nominations forms, printer systems and artwork approval processes.
Being an active participant of a high performing, engaged and diverse teams, focused on compelling communication, service, sales and profitability
Working closely with retail and the marketing communications specialist to ensure communications to store is clear and concise to our store colleagues in delivering a successful execution of the POS
Working with compliance to ensure that all communication is legal, honest and truthful
Driving down cost and operational waste to ensure that ROI is maximised and savings found where possible –sending to print on time and without errors –challenging costs.
Accurately track the spend of your projects back to the relevant budget.
Work with our partners to drive simplification and innovation with a cost conscious mindset.
Actively participate in a high performing, engaged team – championing teamwork and contributing to team tasks.
Listen to customers and colleagues and respond quickly.
Support across the team implementing store mock ups, completing competitor visits and supporting with store queries.
Customer
Colleague
Work cross-functionally to align retail, marketing and commercial objectives
Act as a subject matter expert in in-store communications
Operational
Ensure performing within process and frameworks for briefing of POS and timeline management for all projects / weekly activity - ensure clarity for stakeholders
Ensure effective use of tools to support execution - guides, WGLL, systems
Ensure compliance with legal and brand standards
Sales, Profit and Cash
Drive sales growth through a simplified and more impactful POS suite incl Radio
Reduce cost and impact of errors e.g. incorrect POS, late deliveries
In return for all your hard work, you will receive:
15% discount in store from the day you join us
Additional 10% discount card for a friend or family member
Career progression and development opportunities
Generous holiday entitlement
Market leading pension scheme and life assurance
Healthcare benefits including Aviva Digital GP
‘MyPerks’ giving you discount with over 850 retailers
Free parking onsite
Enhanced Family, Maternity and Paternity Leave
Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!
At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.
There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!
At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too.
We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.
Knowledge
Strong interest of retail and shopper behaviour; how customers behave, what drives sales and captures attention (path to purchase, decisions hierarchies)
Understanding of POS and print production; assets, materials, production plans and constraints is desirable, desire to learn is essential
Skills
Strategic thinking; understand where POS shows up in store
Project and campaign management; ability to manage multiple workstreams at one time end to end, escalating anticipated challenge to managers
Ability to work under high pressure, in a fast paced environment and to tight deadlines with a very high degree of accuracy
Budget tracking and cost approval
Stakeholder management - this role would be in constant co-ordination with Retail, Commercial, Marketing, Creative teams and agency partners
Strong relationship building skills with the ability to influence upwards.
Creative judgement, highlighting inconsistencies and inaccuracies
Managing and organising own workload and asking for help where necessary.
Experience
Experience of managing several workstreams at one time
Exposure to working with marketing agencies or external partners
Numerical, presentation and verbal skills; a clear communicator
Experience working in cross-functional, agile environments
Managing workloads to deadlines
Learning new systems
