Experience Education
The Experience Education Student Travel Group is a collective of specialist brands dedicated to delivering exceptional and memorable travel experiences for schools and groups.
Over the last 4 decades, more than 3000 schools across the UK have entrusted Experience Education to facilitate educational travel experiences for more than 1.5 million travellers, throughout 1000+ incredible destinations.
Our specialist brands include TravelBound, SkiBound, World Challenge, JCA, Edwin Doran and MasterClass, and they operate across 5 unique travel categories: curriculum tours; ski trips; expeditions; UK activity centres and sports tours.
About the Role
A hands-on, creative and commercially focused role leading marketing activity across our sports brands. You’ll translate business targets into brand and campaign plans, drive enquiries and retention, and ensure every customer touchpoint, from awareness to post trip, is clear, consistent and compelling.
You’ll work closely with Digital, CRM, Sales and Product to understand performance, interrogate data, optimise activity, create content, manage partnerships and events, and uphold brand standards.
What you’ll be doing
- Brand Planning, Campaigns & Customer Journey
- Develop annual brand marketing plans and content calendars aligned to commercia objectives, supporting awareness, lead generation and repeat business.
- Deliver day-to-day marketing activity across digital, social, print, partnerships and events.
- Own media plan development and delivery, and relationship with publications
- Brief and coordinate creative, design and digital teams to deliver integrated campaigns.
- Own and optimise the customer journey for your brands, working with Digital, CRM and Sales.
- Maintain strong understanding of brand positioning, audience insight and customer behaviour.
- Supporting the Head of Marketing on specific brand related projects
- Content Development & Creative Execution
- Own the content plan and calendars for your brand, creating purpose-led, digital first content
- Work with designers & content creators to produce multi format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations).
- Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention.
- Partnerships, Sponsorships & Events
- Manage delivery of partnerships and sponsorships and coordinate activation plans.
- Lead planning and execution of branded events and exhibitions, including logistics, branding and collateral, supporting sales led events with relevant brand assets.
- Cross Functional Collaboration
- Work with Digital to meet lead gen and CPL efficiency targets.
- Collaborate with Digital, Web/CX and CRM to optimise onsite experience and lifecycle communications
- Align reporting and data inputs across channel specialists.
- Work with Operations to ensure brand consistency across owned locations.
- Brand Consistency & Quality
- Own brand toolkits and guidelines and act as brand guardian across tone, visuals and messaging.
- Support strengthening of the Experience Education umbrella brand.
- Performance & Insights
- Own monthly performance reporting for your brands.
- Analyse channel, campaign and journey data to identify strengths, blockers and opportunities.
- Use insights to influence future campaigns, content and digital enhancements.
- Share learnings with Marketing, Sales and senior stakeholders
What we are looking for
- Experience & Skills
- Experience in a Brand, Marketing or Campaign role (agency or client side).
- Proven lead gen, conversion and commercial performance experience.
- Strong brand, campaign and creative development capability.
- Ability to create or guide digital first content aligned with SEO/AEO/GEO.
- Confident briefing designers, photographers, videographers and agencies.
- Experience of marketing in sports, active or your travel (desirable)
- Experience with events, partnerships and/or journey optimisation (desirable).
- Comfortable using marketing data to drive decisions and recommendations.
- Stakeholder Management
- Builds strong relationships across Sales, Operations, Product, Finance, Digital, CRM and Web teams.
- Skilled at managing multiple stakeholders (internal and external) and priorities.
- Clear communicator able to articulate brand and campaign requirements.
- Confident influencing and challenging where needed.
- Mindset & Behaviours
- Highly organised and able to manage multiple workstreams.
- Commercially minded with a focus on enquiry, conversion and retention.
- Natural problem solver, positive, solutions focused and data driven.
- Curious, proactive and always looking to improve content, campaigns and customer experience.
- A self starter who takes ownership and thrives in a fast paced, multi brand environment.
- Passionate about storytelling, content creation and inspiring young people through sport and travel.
- A genuine passion for sport, and an appreciation of the role it plays in young people’s confidence, character and development.
- Creative, strong attention to detail, with a genuine drive to succeed
Some of the benefits
- Hybrid working pattern between our office and homeworking
- Annual Bonus scheme
- Opportunities to travel overseas on familiarisation trips
- 25 days of annual leave plus public holidays and a bonus day off for your birthday; we also have a tenure based annual leave benefit, up to a maximum of an additional 5 days depending on length of service
- Global recognition and reward programme
- Access to extensive online learning resources
- In-house training opportunities
- Regular social events
- Various employee discounts and offers, including discounted trips with our brands
Diversity and inclusion
We believe that people are happier and perform best when they are able to be their true selves and that diverse teams deliver better results.
We are committed to building an inclusive culture and embracing diversity in all its dimensions. This includes inspiring change through increasing awareness of unconscious bias.
Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish.
