Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The successful candidate will create and implement the marketing and initiative strategy for each of our three food, drink and live music venues. Work in harmony with the company’s strong ethical values and sensitively to the individual direction of each business the marketing manger will drive footfall and sales at each business whilst communicating the company’s voice & message.
About You:
As our experienced Marketing lead, you’ll create, shape and implement the marketing strategy for our three diverse but connected venues. You’ll craft smart, engaging content, you’ll promote gigs, food offers, events, our sustainability messaging, and amplify our wins. You’ll be switched on to what’s happening in the vibrant cultural landscape of Bristol and uphold, and grow our place in that. You’ll carefully start conversations that engage new audiences. You’ll be highly organised, and self motivated, able to work in a fast changing environment, be able to prioritise and juggle multi-venue schedules. You’ll create engaging content quickly and efficiently - adept with all social platforms, mailchimp/newsletter tools etc, and bring enthusiasm for our values and ideally have a passion for food and our cultural offer in Bristol.
Responsibilities
Marketing
- Produce and deliver annual & quarterly marketing strategy for each venue
- Communicate with each venue to finesse and implement the strategy
- Work closely and responsively with each venue
- Develop each plan referencing sales data
- Create a brief monthly marketing review identifying any gaps or places for opportunity
- Research and analysis of customer data
- Monitoring and working within the annual marketing budgets
- Promote activities and events taking place at all venues, including seasonal promotions
- Weekly meetings with each venue's management - include marketing and events we promote - test effectiveness
- Management of the music marketing assistant
- Management of any external freelancers creating marketing materials
- Building connections with local community groups, events, influencers and press as necessary
- Weave in sustainability storytelling into campaigns; vegetarian/plant-based, zero-waste, local sourcing, net zero path
Content Design
- Design & write copy for creative briefs for print & digital advertising as directed in the strategy
- Create menus, posters and all other digital and print assets
- Proof all external marketing print and posters
Digital
- Manage website content & maximise SEO
- Create monthly digital analytics report
- Write and email newsletters
- Keep up to date across all platforms (Tripadvisor, google business etc)
- Keep up to date with current and developing media
Social Media & Influencers
- Manage all venue social media accounts. To include:
- Responding to messages, posts and comments
- Creating content for campaigns and individual posts
- Schedule content to keep all strands of social media populated
- Liaise with managers and chefs for up-to-date content
- Manage music marketing assistant to create music-related posts
- Liaise with local bloggers and organisations on promotions etc
Advertising / Press
- Discovering and implementing opportunities for advertising
- Uncover, create and distribute press release stories
- Create and maintain a relationship with various press outlets, review bodies and journalists
- Respond to requests from journalists for information/images/interviews/reviews promptly
- Update and expand the company press, blogger & media list contacts list (needs work)
Analytics and Reporting
- Monitoring, responding to and sharing customer reviews
- Track engagement, ticket/footfall numbers, social trends, and marketing ROI.
Events
- Managing event requests, overseeing & facilitating successful initiatives
- Writing and sending contracts to event hire
- Ensure external promoter's events and information are booked and delivered with lead time
- Ensure all events and costs are communicated across all relevant departments
ABOUT US :
We're The Assemblies Ltd—a group of three sustainably minded, independent venues in Bristol - The Canteen, Old Market Assembly and No 1 Harbourside. Our mission is “To create beautiful sustainable venues with ethical practices. Celebrating and supporting Bristol’s communities and economy through quality food, drink, and entertainment.”
Pay: Up to £40,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Discounted or free food
- Employee discount
- Health & wellbeing programme
- Sick pay
Work Location: In person
