Join as our CRM & Digital Marketing Lead and play a pivotal role in shaping how we communicate with customers across their journey. Reporting into the Marketing Director, you’ll lead CRM, digital performance and customer communications strategy, ensuring every interaction is insight-led, joined up, and aligned to commercial and regulatory priorities.
We’re looking for a data-driven, commercially minded marketing leader who can balance strategic planning with hands-on delivery. You’ll own the CRM agenda end-to-end, lead a small team, and work across brand, product, commercial and operational teams to deliver best-in-class customer communications and digital performance.
This is a high-impact role at the heart of customer engagement, optimisation and growth.
Responsibilities:
- CRM strategy & leadership: Lead and execute the end-to-end CRM and customer communications strategy, ensuring alignment with wider business and marketing objectives. Own CRM planning and prioritisation across business-as-usual activity, regulatory communications and growth initiatives.
- Customer journey ownership: Oversee CRM delivery across key customer journeys, including billing, energy-related communications and lifecycle engagement, ensuring a seamless and high-quality customer experience.
- Platform optimisation & implementation: Lead the implementation and ongoing optimisation of new Kraken fields and CRM capabilities, ensuring they are fully leveraged to improve customer experience and performance.
- Segmentation & personalisation: Develop and implement segmentation strategies that drive engagement, conversion and retention across customer groups.
- Cross-channel planning & prioritisation: Own CRM and content prioritisation across channels, aligning activity to business goals and ensuring clarity and visibility across stakeholders.
- Stakeholder management & alignment: Communicate priorities clearly across the business, ensuring strong alignment with brand, product, commercial and operational teams, and enabling joined-up planning and execution.
- Team leadership: Manage and develop a team of four, providing coaching, performance management and clear direction to support delivery and growth.
- Data, insight & optimisation: Drive a culture of continuous improvement, using data and insight to optimise CRM performance, customer engagement and campaign effectiveness.
- Digital & agency management: Manage key external partners and platforms including Marketing Cloud, Litmus and SEO tooling, ensuring high-quality delivery and value from agency and supplier relationships.
- Reporting & performance insight: Own digital and CRM reporting across CRM, SEO and web performance, ensuring insight is accessible, actionable and shared with the right stakeholders.
- SEO & content collaboration: Partner with the Digital Marketing Manager to contribute to SEO and organic search strategy, owning performance targets and translating insight into content, technical improvements and website roadmap recommendations.
We’re looking for a commercially minded, data-driven CRM and digital marketing leader who combines strategic thinking with strong hands-on delivery. You’ll thrive in a fast-paced, collaborative environment where priorities move quickly and impact matters.
Essentials:
- CRM & lifecycle experience: Proven experience in CRM, lifecycle marketing or digital strategy roles, delivering strong customer engagement, retention and optimisation outcomes.
- CRM platforms & data: Strong experience with CRM and customer data tools such as Salesforce Marketing Cloud, Zoho CRM or similar, with the ability to turn data into actionable insight and communications.
- Segmentation & optimisation: Demonstrated success in segmentation, personalisation and CRM optimisation that improves engagement and performance.
- Digital & SEO insight: Experience using SEO and digital performance data to inform marketing, content or product decisions.
- Leadership: Proven experience managing and developing teams to deliver high-quality, performance-driven work.
- Strategic & hands-on approach: Able to balance strategic thinking with day-to-day delivery, with strong prioritisation skills.
- Commercial mindset: Strong commercial awareness with the ability to align activity to business outcomes such as growth, retention and customer value.
- Cross-functional working: Experience collaborating with product, technology and operational teams to deliver integrated solutions.
- Project management: Strong ability to manage multiple priorities and deliver cross-functional initiatives.
- Stakeholder management: Confident influencing and aligning stakeholders at all levels.
- Data-led approach: Comfortable using data and insight to inform decisions, challenge thinking and drive improvement.
- Mindset: Proactive, adaptable and comfortable working in a fast-paced environment, with a strong focus on quality and impact.
Hybrid working explained: When and where you’ll be in the office
Our office is based in Chippenham, Wiltshire. For this role, we're looking for candidates who can come in to our Chippenham office, once a week on a Tuesday.
We offer both formal and informal flexible working options. Full-time hours are 37.5 per week, Monday to Friday.
The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges. We promote work-life balance and flexibility through hybrid working, which combines both remote and office work.
Great allowances for hybrid working:
£500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
£500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
£500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.
Good Energy has been driving the UK’s renewable energy revolution since 1999, helping homes and businesses become greener and more self-sufficient through clean power and green technology.
We supply 100% renewable electricity from over 3,000 independent British generators and support more than 180,000 customers producing their own energy through the Feed-in Tariff scheme. Beyond supply, we design and install solar panels systems, batteries, heat pumps and EV chargers, with fair tariffs and export rates that reward people for the energy they share.
As a Which? Eco Provider, certified B Corp, and Friends of the Earth–recommended supplier, we’re proud to set the bar high for sustainability, fairness, and customer care. We’re rated ‘Excellent’ on Trustpilot and recognised as a World Class Employer by Best Companies, a reflection of both our customers’ trust and our inclusive, values-driven workplace.
Now part of the Esyasoft Group, we’re connected to a global network of expertise in energy management and smart technology. With an exciting period of growth ahead, we’re expanding across all areas of the business. At our core, we believe in fairness, inclusivity, and innovation, and we’re looking for people who share our mission to tackle the climate crisis and power a cleaner, greener future.
Our Commitment
We're a Committed Member of Inclusive Employers and value people’s differences - we recognise the strength that they give us. We work hard to be a supportive community where everyone has equal opportunities and we encourage applications from people irrespective of background, circumstances, age, disability, ethnicity, religion or belief, gender identity or sexual orientation.
