Who are we?
For over 30 years, we’ve travelled, we’ve laughed, we’ve grown. We believe life is for living and
more fun with those we love. We are Made for Life.
Our mission statement:
Crafting clothes for life’s everyday adventures. Today, tomorrow and always.
Our Product formula:
Considered style. Trusted Quality. B Corp certified.
We are proud to have featured in the Sunday Times top 10 Best Places to Work 2026.
Equality and inclusion isn’t an aspiration but the standard. We promote and drive equality
within our workforce to ignite an inclusive foundation for us all to build from and truly connect
with our customers, colleagues, and communities alike. You play a key part in creating an
environment free from prejudice, racism, sexism, harassment, bullying and any other form of
marginalisation in our workplaces.
Role Summary
As Assistant Store Manager, you will support the Store Manager in delivering exceptional
customer experiences, driving profitable growth, and maintaining operational excellence. You
will help lead the team, ensure omnichannel service standards are met, and contribute to the
store’s success through effective planning, coaching, and compliance.
Role Responsibilities
- Lead by example, consistently demonstrating professionalism, Brand-aligned behaviour,
and a positive attitude.
- Champion the brands identity and values through team behaviour, store presentation,
and customer interactions.
- Coach and mentor Crew Team Lead and crew members, fostering a culture of growth,
accountability and teamwork.
- Analyse financial data and make commercial decisions.
- Drive store performance by supporting sales, service and operational KPI delivery.
- Assist with recruitment, onboarding and performance management processes.
- Ensure compliance with H&S, loss prevention, operational efficiency and budget control.
- Implement retail plans and visual merchandising standards.
- Oversee stock management and compliance.
- Responsible for opening and closing the store, including security checks, morning floor
walks and daily team briefings.
- Act as Store Manager in their absence.
- Represent the brands values through behaviour, communication and presentation.
