Hampshire and Isle of Wight Air Ambulance is a lifesaving charity that brings advanced critical care to people across Hampshire and the Isle of Wight when they need it most. Every day, our highly skilled doctors, advanced paramedics and pilots work together to save lives and improve patient outcomes. As an independent charity, we rely on the generosity of our supporters, donors, fundraisers, volunteers and partners to keep our service operational.
As part of our Engagement Team, the Marketing Team plays a vital role in building awareness, inspiring support and helping our communities understand the impact of our work.
Purpose of the Role
The Marketing Officer will support the planning, delivery and evaluation of marketing activity across Hampshire and Isle of Wight Air Ambulance. The role has a particular focus on email marketing, digital communications, website content and supporter journeys with a goal of achieving sustainable income growth through the acquisition and retention of regular and legacy donors.
Working closely with colleagues across the Marketing Team and wider Engagement Team, the postholder will create compelling content, manage email campaigns, maintain website content and help ensure effective integration between our digital platforms and supporter database. The role will contribute to engagement, awareness, income generation, and supporter retention objectives through high-quality, innovative and data-driven audience-focused communications.
Key Responsibilities
Email Marketing and Supporter Journeys
- Plan, build, test and deploy email campaigns using the charity’s email marketing platform (currently Dot Digital).
- Develop and manage automated supporter journeys and nurture campaigns.
- Segment audiences to deliver relevant and personalised communications.
- Monitor campaign performance and produce reports on key metrics, including open rates, click-through rates, conversions and engagement.
- Ensure compliance with GDPR, PECR, DUAA, consent preferences and best practice.
- Support continuous improvement of supporter communications through testing and optimisation.
Website and Digital Content
- Create, edit and publish content for the charity website.
- Maintain website content to ensure accuracy, relevance and consistency.
- Work with colleagues to improve user experience and supporter journeys.
- Support search engine optimisation (SEO) through effective copywriting and content management.
- Assist with website development projects and digital improvements.
Content Creation and Campaign Delivery
- Produce engaging written content for marketing campaigns, fundraising initiatives, events and supporter communications.
- Write and edit copy for emails, webpages, campaign materials, publications and other marketing assets.
- Support the planning and delivery of integrated marketing campaigns.
- Work collaboratively with colleagues to identify and develop stories that demonstrate the impact of the charity’s work.
- Help ensure brand consistency across all communications channels.
CRM and Data Integration
- Support the effective integration of email marketing systems, website forms and the charity’s CRM database.
- Work with colleagues to maintain data quality and supporter records.
- Assist with reporting and audience selection using Donorfy and related systems.
- Help develop processes that improve efficiency and supporter experience.
Team Working
- Work collaboratively within the Marketing Team and wider Engagement Team.
- Contribute ideas and insight to campaign planning and marketing development.
- Support colleagues during key campaigns, events and organisational priorities.
- Champion the charity’s values and culture in all aspects of work.
We'd love you to apply if you have the following:
Essential Knowledge and Experience
- At least 3 years’ experience in a marketing or communications role.
- Experience of delivering email marketing campaigns using an email marketing platform.
- Knowledge of SEO principles and digital marketing best practice.
- Proficiency in Microsoft Office applications and CRM.
Desirable Knowledge and Experience
- Experience using Dot Digital or similar email marketing platforms.
- Experience using CRM systems.
- Experience working within the charity or not-for-profit sector.
We also want to see that you:
- Are passionate about the work of Hampshire and Isle of Wight Air Ambulance.
- Enjoy working collaboratively and building positive relationships.
- Are proactive, and willing to learn.
- Take ownership of your work and seek continuous improvement.
- Are audience-focused and committed to delivering excellent supporter experiences.
- Demonstrate professionalism and respect in all interactions.
Why Join Us?
This is an exciting opportunity to play a key role in helping a lifesaving charity connect with supporters, grow engagement and generate the income needed to keep our critical care service operational. You will join a supportive team environment where collaboration, learning and continuous improvement are encouraged, and where your work will make a genuine lifesaving difference to people across Hampshire and the Isle of Wight every day.
We aim to offer flexibility in where and how work is undertaken, including an element of home working where appropriate. Our approach is based on trust and mutual flexibility, balancing individual needs with our shared responsibility to support colleagues, deliver excellent service and achieve our organisational goals.
This role is based at our headquarters and airbase at Southampton International Airport.
Occasional evening and weekend working will be required to support campaigns, events and organisational activities.
In addition to this we offer:
- 25 days holiday per year (plus Bank Holidays)
- Extra Day off on your Birthday
- 5% Employer Pension Contribution
- Charity Sick Pay (after probation)
- Blue Light Discount Card
- Medical Cash Plan (after probation)
- A flexible approach by arrangement with your line manager.
- Mental Health First Aiders available at work.
To Apply: Send you CV via Indeed.
Closing date for applications: Tuesday 7th July.
(We will continue accepting applications until this date, regardless of volume or quality of early applications.
Interviews: Week commencing 13th July.
Pay: £31,425.00-£35,000.00 per year
Benefits:
- Additional leave
- Flexitime
- Sick pay
- Work from home
Experience:
- Marketing Officer/similar level: 3 years (required)
- Email marketing campaigns: 1 year (required)
- Digital Marketing: 1 year (preferred)
Work Location: Hybrid remote in Southampton SO18 2RX
