Job Title: PPC Manager
Department: Digital Marketing
Location: Sheffield, London, Yeovil or Talbot Green
Working Pattern: Hybrid, includes 3 days each week in the office
Contract Type: Full time, permanent
Salary: Up to £45,000 per annum
At Tes we are on a mission to power schools and enable great teaching worldwide, by delivering EdTech solutions that give educators the tools to succeed. From safeguarding and compliance to staff and pupil management, our innovative and flexible software and services help teachers and school leaders worldwide to provide the best education to millions of children.
With more than 13 million educators in our community, combined with our working relationships with 25,000 schools in over 100 countries, we have been making a difference for over 100 years.
Role overview
Tes is a company that has evolved significantly, and so has the Marketing function. The Marketing team plays a key role in bringing together multiple product areas and delivering value to schools through acquisition, engagement, and retention activity.
Working globally across B2B and B2C products, the PPC Manager will lead PPC campaign strategy and execution across search and paid social platforms. The role is responsible for driving qualified traffic, supporting pipeline and acquisition goals, and delivering clear performance insights and optimisation recommendations across campaigns.
The PPC Manager will work closely with Product Marketing, Demand Generation, Creative, Data, and wider Digital teams to ensure campaigns are strategically aligned, effectively delivered, and continuously optimised.
Key Responsibilities
- Lead PPC campaign strategy and execution across multiple products and audience segments.
- Proactively recommend campaign direction, targeting, messaging approaches, and budget allocation based on business priorities and performance insights.
- Own the day-to-day management, optimisation, and reporting of PPC campaigns across paid search, display, and paid social platforms.
- Monitor campaign performance and proactively identify risks, opportunities, and optimisation actions to improve results.
- Provide clear and regular reporting on campaign performance, pipeline contribution, MQLs, and ROI to stakeholders.
- Collaborate closely with Product Marketing and Creative teams to ensure campaigns are well planned, clearly briefed, and delivered on time.
- Maintain clear campaign planning, timelines, ownership, and delivery processes across PPC activity.
- Work cross-functionally with stakeholders to align PPC activity with wider business and marketing objectives.
- Confidently communicate recommendations, challenge where appropriate, and drive actions forward.
- Ensure accurate tracking, attribution, and platform setup across campaigns and conversion events.
- Support continuous improvement of PPC processes, campaign workflows, reporting, and briefing standards.
What will you need to succeed?
Skills & Experience:
- Strong experience managing PPC campaigns across Google, LinkedIn, Meta, and other paid media platforms.
- Experience working across international and multi-product environments.
- Strong analytical and commercial mindset, with the ability to interpret data and translate insights into actions.
- Ability to independently manage priorities, make recommendations, and lead PPC direction with confidence.
- Strong stakeholder management and communication skills.
- Experience working collaboratively with Product Marketing, Creative, Data, and wider business teams.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Strong attention to detail and organisational skills.
- Proactive and solutions-oriented approach to campaign management and optimisation.
- Comfortable working autonomously while maintaining strong collaboration across teams.
- Strong written and verbal communication skills.
What do you get in return?
- 25 days annual leave rising to 30
- 5% pension after probation
- State of the art offices
- Access to a range of benefits via My Benefits World
- Free eye care cover
- Life Assurance
- Cycle to Work Scheme
- EAP (Employee assistance programme)
- Quarterly Tes Socials
- Access to an extensive Learning and Development menu
Who are Tes?
Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.
Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.
By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.
Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.
With Tes, excellence in education is not just a goal - it's a sustainable and rewarding reality. For more information about Tes, our products, and our team, visit: www.tes.com.
