The External Affairs Manager plays a pivotal role in empowering people with sight loss to live the life they choose. This position leads the development of policy and campaigns within the country, aligning with Guide Dogs’ strategic objectives. Working collaboratively with the central policy, public affairs, and campaigns team, as well as the country leadership team, the role builds strategic partnerships with government bodies, local authorities, societies, and other key organisations. This ensures Guide Dogs remains informed and influential on all policy initiatives affecting the organisation and its stakeholders.
The post-holder is responsible for shaping policy positions, drafting responses to consultations from councils, combined authorities, and devolved governments, and driving impactful campaigns at a regional level. A key focus is increasing the involvement of blind and partially sighted people in advocacy and campaigning.
Additionally, the role leads the implementation of Guide Dogs’ regional marketing and communications strategy across the Devolved Nations. This includes raising brand awareness, engaging diverse audiences—service users, families, volunteers, donors, and the public—and delivering integrated communications plans that strengthen Guide Dogs’ presence and impact.
Key Responsibilities
Policy Development
- Lead the creation of country-specific policy and position papers, ensuring alignment with organisational strategy.
- Prepare responses to consultation papers from devolved administrations, local government, and regional bodies.
- Represent Guide Dogs on committees, working groups, and forums, staying informed on policy issues impacting the organisation and its service users.
Public Affairs
- Build and influence relationships with key stakeholders, including elected representatives and senior officials.
- Represent Guide Dogs at Government Scrutiny Committees and cross-party groups.
- Act as the primary liaison with local government and statutory agencies.
Campaigns & Influence
- Strategically lead and coordinate campaigns at a country level, ensuring alignment with devolved policy priorities.
- Develop and deliver campaigns addressing local needs of the visually impaired community.
- Foster partnerships within the Third Sector to build consensus and amplify Guide Dogs’ strategic aims.
Marketing & Communications
- Drive awareness and engagement through integrated marketing and communications plans.
- Manage social media channels and mitigate reputational risks.
- Collaborate with national and regional teams to maximise impact and consistency.
Leadership & People Management
- Provide strong leadership to local staff and volunteers, promoting best practice and knowledge-sharing.
- Oversee recruitment, performance management, and compliance with safeguarding policies.
- Ensure high levels of engagement through effective communication and leadership.
Financial Accountability
- Support fundraising initiatives and monitor operational budgets to ensure efficiency and compliance.
Diversity & Inclusion
- Champion Guide Dogs’ diversity agenda, ensuring services are inclusive and accessible.
- Work with external partners to create a more inclusive environment for people with sight loss.
This is a home-based role, working Monday to Friday, 9:00 AM to 5:00 PM. However, the successful candidate must live within a reasonable travelling distance of the Cardiff office, as occasional attendance may be required.
How to apply
Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.
If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help. Call them on 0118 3540345 or drop an email to [email protected].
As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions as part of this application process, so please be prepared to write your answers to these questions.
If you want to know more about the teams who work at Guide Dogs, you can find it on our Careers Page
Our Commitment to Diversity and Inclusion
Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality.
As a Disability Confident Employer, we are proud, whenever possible, to offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment. For more details, visit our careers site.
If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.
Every day is different at Guide Dogs. And no person with sight loss is the same. We work side by side, on our sites and in the community, in schools and on our streets, supporting people to live the life they choose. Our staff therefore also work in different ways to support the delivery of our life changing work.
Safeguarding
Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.
At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.
Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.
For high volumes of applications, we reserve the right to close adverts earlier than advertised.
