The Country Manager for the UK holds full accountability for the sales performance and operational delivery within the UK. This role is responsible for driving sustainable revenue growth, ensuring high-quality service delivery, and aligning local execution with group strategy and standards. Acting as the senior leader in-country, this role serves as the face of the organisation to customers, partners, and stakeholders, while operating effectively within a matrix structure across group functions.
1. Sales Leadership & Growth
- Own and deliver UK revenue targets, ensuring consistent and sustainable growth.
- Drive a high-performance sales culture focused on quality pipeline, conversion, and long-term customer value.
- Ensure adoption and full utilisation of Group systems and processes.
- Oversee pricing strategies, commercial models, and contractual frameworks to optimise profitability.
- Identify and capture new market opportunities, including sector expansion and strategic partnerships.
2. Service Delivery & Operational Performance
- Hold full accountability for local operational performance, ensuring efficient and high-quality service delivery.
- Manage cost of service delivery, driving productivity and route density optimisation.
- Ensure operational excellence through adherence to group processes, systems, and performance standards.
- Foster a continuous improvement mindset, embedding LEAN and Six Sigma principles where appropriate.
3. Financial Accountability
- Own local financial performance and P&L, including revenue, cost control, and contribution margins.
- Maintain accountability for local working capital elements, including inventory and debt management.
- Partner with central Finance teams to ensure accurate forecasting, reporting, and financial discipline.
4. Matrix Leadership & Cross-Functional Collaboration
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Work in close partnership with central Marketing and HR functions, holding joint accountability for:
o Strategic priorities and initiatives
o Budget alignment and optimisation
o People and capability development
- Leverage central IT and Finance services to support operational effectiveness and scalability.
- Lead through influence within a matrix structure, ensuring alignment between local and group objectives.
5. Market Leadership & External Representation
- Act as the primary representative of the business in the UK market.
- Build and maintain strong relationships with key customers, partners, and stakeholders.
- Work closely with the Group Marketing function to strengthen brand presence and reputation across the UK.
6. Market Intelligence & Innovation
- Continuously gather and analyse market intelligence, including competitor activity, customer needs, and emerging trends.
- Provide structured input into group-level product development and innovation initiatives.
- Ensure the UK market perspective is clearly represented in strategic decision-making.
7. Governance & Compliance
- Ensure full compliance with group processes, systems, and governance frameworks.
- Uphold regulatory, legal, and ethical standards across all UK operations.
- Embed a culture of accountability, transparency, and high performance
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Proven experience in senior leadership roles with full P&L responsibility
- Experience operating B2B critical services environments
- Experience operating within PE-backed / international / matrix / multi-site environments
- Demonstrated track record of delivering sustainable growth and quality of service
- Experience leading teams
Skills & Attributes
Technical / Functional Skills:
- Strong commercial acumen, including pricing strategy, contract negotiation, and commercial modelling.
- Deep understanding of pipeline management, forecasting, and sales performance frameworks.
- Experience applying LEAN, Six Sigma, or continuous improvement methodologies.
- Solid financial management capability, including budgeting, forecasting, and cost control.
Commercial / Analytical Capability:
- Demonstrated ability to define and execute sales strategies that deliver sustainable revenue growth and margin improvement.
- Strong expertise in the application of pricing strategy, including value-based pricing, margin optimisation, and discount governance.
- Proven experience negotiating complex B2B contracts, including multi-year agreements, SLAs, and varied commercial models.
- Advanced capability in pipeline management and forecasting, driving accuracy, visibility, and conversion performance.
- Strong understanding of customer profitability, balancing revenue growth with cost-to-serve considerations.
- Commercially astute decision-maker, able to assess opportunities, risks, and partnerships to maximise business value.
- Confident in using financial and commercial data to inform strategic decisions and challenge stakeholders effectively.
Leadership / Influence:
- Strategic thinker with strong execution focus.
- Highly collaborative, with the ability to influence across functions and geographies.
- Data-driven and process-oriented mindset.
- Strong stakeholder management and communication capability.
- Resilient, adaptable, and able to lead through change and transformation.
Behavioural Criteria
- Demonstrates ownership and accountability
- Collaborates effectively across functions and geographies
- Balances pace with quality and data-led decision making
- Builds trust through transparency and integrity • Challenges constructively and supports others to succeed
- Creative, entrepreneurial and bold Measures of Success
- Revenue growth and market share expansion
- Service delivery performance (quality, efficiency, cost)
- Sales pipeline health and conversion rates
- Customer satisfaction and retention
- Operational productivity and route density optimisation
- Financial performance (margin, cash, cost control)
- Employee engagement and capability development
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
