Area Sales Manager – North East (Sony)
Location: North East
Salary: £28,700 - £30,237 (based on experience).
Hours: Full-Time, 37.5 hours
Benefits: Company car, fuel card, discounted Sony products, training & development, local store discounts, discounted gym membership, volunteering days
Join the Power of Sony in Retail Activation
Sony is searching for an ambitious, energetic, and commercially driven Area Sales Manager to join their high‑performing Retail Activation field team. This is an exciting opportunity to represent one of the world’s most innovative consumer electronics brands while leading and developing a talented promoter team across the North East.
If you thrive in a fast‑paced retail environment, enjoy building strong relationships, and know how to deliver exceptional commercial results, this role places you right at the heart of Sony’s in‑store success.
Your Territory
You’ll be the face of Sony across key retail locations, travelling between:
- Newcastle
- Newtonabbey
- Lisburn
- Durham
- Teesside
Reporting to: Regional Sales Manager
Shift Pattern: 5 days per week, including weekends
What You’ll Be Doing
Commercial Delivery
Drive area performance by achieving KPIs, delivering category sales‑out targets, increasing share of business, and leading promoter recruitment and retention.
Team Development
Coach and develop a high‑performing promoter team through monthly reviews, performance analysis, targeted training, and support for wider Sony training events.
Relationship Management
Build strong partnerships with store teams and maintain excellent relationships with Sony stakeholders across Sales, Marketing, Training, and Trade Marketing.
Compliance & Standards
Ensure promoter attendance, conduct, and in‑store standards are consistently met, while maintaining high‑quality reporting and feedback processes.
Reporting & Planning
Deliver weekly market updates, prepare monthly business reviews, create tactical store‑level business plans, and ensure accurate, timely reporting.
What You’ll Bring
- Proven sales experience, ideally within consumer electronics
- Strong product training and presentation skills
- Confidence analysing data and making informed decisions
- Excellent relationship‑building and influencing ability
- Skilled in negotiation, coaching, and performance management
- Strong commercial awareness and business focus
Ready to Take the Next Step
If this sounds like the perfect next move for you, click Apply Now to submit your CV or get in touch for more information.
If you're exploring new opportunities more broadly, we’re always happy to have a confidential conversation about your career.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
