We're looking for a creative, analytical and commercially minded Content Marketing Executive (SEO) to join our growing team.
Working alongside our Senior Client Manager and wider marketing team, you'll be responsible for planning, creating and optimising content that helps our clients increase their online visibility, generate enquiries and grow their businesses.
You'll take ownership of SEO strategy across a range of client accounts, using data, insight and commercial awareness to identify opportunities, shape recommendations and influence marketing decisions. You'll be confident presenting ideas, challenging thinking where appropriate and helping clients understand how search and content contribute to their wider business objectives.
As search continues to evolve, you'll also play a key role in developing our clients' visibility across AI-powered search experiences, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
We're looking for someone who doesn't simply complete tasks, but who enjoys thinking strategically, identifying opportunities and becoming a trusted adviser to both our clients and our team.
Key Responsibilities
SEO & Search Optimisation
- Carry out keyword, competitor and search intent research.
- Develop SEO strategies across multiple client accounts.
- Take ownership of SEO roadmaps and prioritise recommendations based on commercial impact and client objectives.
- Identify growth opportunities through keyword research, competitor analysis and search trends.
- Optimise existing website content and identify opportunities to improve rankings, lead generation and conversions.
- Carry out on-page SEO including metadata, internal linking, structured content and schema recommendations.
- Work with developers to resolve technical SEO issues where required.
- Monitor search performance using Google Analytics, Google Search Console and SEO platforms such as SE Ranking or SEMrush.
- Keep up to date with Google algorithm updates, AI search developments, GEO and AEO best practice, proactively implementing new ideas where appropriate.
Content Marketing
- Plan, write and optimise blogs, service pages, landing pages, case studies and guides.
- Produce engaging content that supports both search performance and commercial objectives.
- Repurpose content across multiple channels to maximise reach and engagement.
- Develop content calendars aligned with client objectives and wider marketing strategies.
- Ensure all content follows EEAT principles and current SEO best practice.
- Recommend new content ideas based on keyword research, customer behaviour, market trends and business priorities.
- Work closely with the wider marketing team to ensure content supports broader campaigns.
Website Content
- Update and maintain WordPress websites.
- Upload and optimise new content.
- Support website launches with SEO best practice built in from the outset.
- Recommend improvements to website structure, user journeys and on-page experience.
- Work alongside developers and designers to continually improve website performance.
Reporting & Analysis
- Produce monthly SEO reports for clients.
- Analyse website traffic, keyword rankings, engagement and conversions.
- Use data and commercial insight to evaluate performance and shape future SEO strategy.
- Confidently explain technical and analytical findings in a clear, commercially focused way to clients and colleagues.
- Present recommendations and opportunities to Senior Managers and clients.
Collaboration & Client Support
- Work closely with Senior Managers to support wider marketing strategies.
- Attend client meetings where appropriate, presenting recommendations and explaining SEO performance.
- Support PR, email marketing and wider digital campaigns with SEO insight.
- Build trusted relationships with clients through proactive communication and strategic thinking.
- Take ownership of your client workload, ensuring deadlines, priorities and expectations are consistently met.
- Contribute ideas during internal strategy sessions and client planning meetings.
PERSON SPECIFICATION
Essential Experience
- Proven experience delivering SEO campaigns.
- Experience developing SEO strategies aligned with commercial objectives.
- Excellent copywriting and proofreading skills.
- Strong understanding of on-page SEO.
- Good understanding of technical SEO principles.
- Experience using WordPress CMS.
- Experience using Google Analytics 4.
- Experience using Google Search Console.
- Experience using SEO platforms such as SE Ranking, SEMrush or Ahrefs.
- Understanding of EEAT, GEO, AEO and the evolving AI search landscape.
- Ability to interpret analytics and translate findings into practical recommendations.
- Excellent organisation and project management skills.
- Strong communication and presentation skills.
- Experience managing multiple client accounts and competing priorities.
Personal Attributes
- Commercially minded with the ability to understand client objectives and identify opportunities for growth.
- Confident taking ownership of projects and making informed strategic recommendations.
- Curious, proactive and always looking for ways to improve results.
- Strong analytical mindset with the ability to interpret data and make commercially sound decisions.
- Excellent problem-solving skills with a solutions-focused approach.
- Highly organised with excellent time management skills.
- Comfortable working independently whilst contributing positively within a collaborative team.
- Strong communication skills with the confidence to present recommendations to clients.
- Passionate about SEO and digital marketing, with a willingness to continually develop your knowledge.
Desirable
- Experience managing Google Ads campaigns.
- Knowledge of Microsoft Ads.
- Experience using Looker Studio.
- Basic HTML/CSS knowledge.
- Experience using AI tools to support research and content creation.
- Understanding of CRO and UX principles.
- Previous agency experience.
What We Offer
- We believe that investing in our people creates better outcomes for our clients.
- Our benefits include:
- Competitive salary with annual performance review.
- 31 days annual leave including bank holidays.
- Buy and sell annual leave scheme.
- Employer pension contribution.
- Professional membership paid annually.
- Paid study support and industry qualifications.
- Paid attendance at conferences, webinars and CPD events.
- Ongoing mentoring and career development.
- Hybrid working (subject to successful probation and business requirements).
- Regular team socials and lunches.
- Flexible working around our core hours of 10 :00am – 4:00pm.
- Free on-site parking.
About Dialled In
Dialled In is a strategic sales and marketing consultancy supporting SMEs and owner-managed businesses across the UK.
Rather than acting as an external agency, we become an extension of our clients' businesses, providing outsourced marketing support that feels like an in-house marketing department. From SEO and content marketing to websites, branding, social media and email marketing, we deliver joined-up marketing strategies that help businesses grow.
We're a close-knit, ambitious team who genuinely enjoy what we do. Collaboration, creativity and continuous improvement sit at the heart of our culture, and we're always looking for new ways to develop both our clients and ourselves.
Why Join Dialled In?
No two days are ever the same.
You'll work with businesses across a wide range of industries, helping improve search visibility, create high-performing content and develop marketing strategies that genuinely make a difference.
We're looking for someone who enjoys thinking beyond rankings and traffic. You'll be naturally curious, commercially aware and motivated by helping clients grow. You'll take ownership of your work, confidently recommend new ideas and enjoy combining technical expertise with strategic thinking.
We encourage continuous learning and professional development, supporting attendance at webinars, industry events and training courses to ensure our team remains at the forefront of SEO, AI search and digital marketing.
If you're someone who enjoys solving problems, spotting opportunities and making a genuine impact, we'd love to hear from you.
To apply, please send your CV and a short covering email explaining why you'd be a great fit for Dialled In to: [email protected]
Pay: £28,000.00-£32,000.00 per year
Benefits:
- Additional leave
- Company events
- Free parking
- On-site parking
Experience:
- Marketing: 1 year (required)
- SEO: 1 year (required)
- Google Analytics: 1 year (required)
- WordPress: 1 year (required)
- Agency: 1 year (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: In person
