Job Title: Digital Analytics Specialist
Salary: £45,000 - 52,000 (negotiable based on experience)
Job Type: Full-time
Location: Hybrid (Hampshire office 1 - 2 days per week preferred)
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What we do
We build LOOP By Semantic, a website platform for visitor attractions, zoos, heritage sites, museums, theme parks and more. 70+ clients across the UK including The Blackpool Tower, Continuum Attractions, Black Country Living Museum and more.
Analytics is core to what we deliver and how we grow. We want to turn the data we hold across 70+ attraction websites into something that helps us service clients better, give them clear/proactive insights, and helps us create insights or benchmarks to use in conferences, presentations and sales processes.
The role
You will own analytics end to end at Semantic. GA4, GTM, consent mode, dashboards, QA, client reporting.
The bigger picture is LOOP Insights: a cross-client benchmarking product that turns our data into something that helps clients improve, helps sales close deals and positions us as the experts in digital performance for visitor attractions.
This is a new function, building on years of website implementations. We are moving from external analytic consultants to building up best-in-class data and insights capabilities in-house.
This role is well suited to candidates with a logical mindset, practical hands-on data-driven analysis and someone that could potentially grow to lead a Data & Insights team.
Key deliverables are:
- LOOP Insights Benchmarking Tool and Dashboard setup
- Demonstrable proof of LOOP website effectiveness and performance growth to present to clients and share in sales / marketing comms
- Proactive and reactive debugging of performance or tracking issues
- Best practice Analytics, Tag Manager, Consent Mode and Server Side Tracking Setup
- Tracking set up to capture key customer details, interactions and conversions across the website, external booking providers, LOOP Commerce and marketing platforms.
- Guidance, insights and best practices shared with the team on a regular basis
- Day to day support of clients and support team with analytics and tracking queries
- Client facing reports to highlight key performance metrics (including traffic, revenue, conversion rates, effectiveness of specific elements/modules, click through rates and more)
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What you will do
Insight and benchmarking
- Build LOOP Insights: cross-client benchmarks using GA4, Looker Studio and eventually BigQuery, utilising the wider development team as needed.
- Pull sector trends to educate clients and help give the sales team concrete data for pitches, proposals and presentations.
- Produce benchmark reports showing clients how they compare to similar attractions.
- Spot underperforming clients early and flag to account managers with a clear recommendation.
- Feed data into marketing and thought leadership content so we prove our expertise.
- Use AI tools to automate reporting, surface anomalies and speed up insight delivery.
Day to day delivery
- Set up GA4, GTM and Consent Mode v2 across LOOP websites.
- Ad platform tracking across Google Ads, Meta Pixel and Bing.
- Build and maintain Looker Studio dashboards for clients and internal use.
- Coordinate ongoing Analytics reporting according to agreed add-on packages for specific clients.
- Handle analytics queries from clients and the support team.
- Post-launch QA on every new site: tags, consent, conversions.
- Own the consent mode conversation with clients if their numbers change.
- You will work closely with the Head of Operations, account management team and developers.
- Server-side tracking via Stape
- Meta Conversions API (CAPI)
- Affiliate tracking via Commission Junction or similar affiliate marketing services.
Systemising
- Standardise setup according to best practices, using AI-assisted workflows so delivery scales according to our business targets.
- Advise on scope boundaries or changes for LOOP analytics packages, keeping pace with technology changes and best practices as they evolve.
- Build client explainers and knowledge base answers to reduce reactive / repetitive support
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What we are looking for
Need
- 3+ years in digital analytics, ideally agency-side.
- Strong GA4: setup, event tracking, e-commerce funnels, cross-domain, conversions.
- GTM ownership, having built containers from scratch, not just amending existing ones.
- Consent Mode v2 and CMP integration. Understands compliance, not just the technical.
- Looker Studio. Can build a useful dashboard from a blank canvas.
- Can turn data into a story that sales or account managers can use.
- Client-facing. Explains data and insights to people at various skill / detail levels.
- Comfortable using and overseeing AI tools to drive efficiency and capabilities.
Useful
- PowerBI or equivalent.
- BigQuery and basic SQL.
- Affiliate tracking (CJ or similar).
- Tourism, leisure or e-commerce background.
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What we offer
- £45,000 – £52,000 depending on experience.
- Mostly remote: 1 to 2 days per week at Southampton Science Park.
- Real ownership of a new internal role.
- Interesting client base with a growing platform in our target market.
- 28 days holiday including bank holidays.
- Pension.
- Clear path to a senior role as LOOP Insights scales.
About Semantic
Digital agency at Southampton Science Park. LOOP is our core product: a sector-specific platform built on Umbraco, Azure and Microsoft for visitor attractions. 70+ live brands.
External investment backed by Sir Nick Varney (previously CEO of Merlin Entertainments). The platform works, clients are happy and the revenue model is solid. Now we are scaling and looking to add more value for clients and to the sector as a whole.
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How to Apply
Please complete the initial questions. We review all applicants personally.
Candidates who progress past the initial review will be invited to complete a short, practical Stage 2 screening with a quick video submission and a short task. If successful you would move to our interview process.
Start date flexible depending on notice period.
Job Types: Full-time, Permanent
Pay: £45,000.00-£52,000.00 per year
Benefits:
- Additional leave
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Flexitime
- On-site parking
- Work from home
Application question(s):
- Are you able to travel to our Hampshire office 1 - 2 times per week?
- Please provide a brief summary of your involvement with client website or tracking projects. Give brief summary of your personal involvement, including analytics tracking setup, consent mode, custom tracking or other key areas that you helped set up...
Experience:
- Google Analytics: 3 years (required)
- Google Tag Manager: 3 years (required)
- Power BI: 2 years (preferred)
- Looker Studio: 2 years (preferred)
Licence/Certification:
- Driving Licence (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in Southampton SO16 7NP
