Marketing Manager Furniture Outlet
Furniture Outlet is entering an exciting stage of growth. Over the next five years, our plan is to expand to 20 stores while significantly growing our website and online presence, creating a much larger platform for the Furniture Outlet brand across both physical retail and ecommerce.
We already have a major social media presence, with over 250,000 followers on Facebook, 140,000 followers on Instagram and over 10 million views per month across the two platforms. For a furniture retailer, this is a huge audience and gives us a powerful platform to build from.
With this level of reach, ambition and store/ecommerce expansion ahead, this role is not just about managing marketing today. For the right person, we see this developing into a Marketing Director position in the coming years as the business continues to scale.
We are looking for an organised, commercially minded and creative Marketing Manager with 2+ years’ experience in marketing, social media, content or brand management to lead our marketing activity, manage our content team and turn our product and store plans into clear, effective campaigns.
The Role
As Marketing Manager, you will plan and deliver marketing across social media, website content, paid ads, product launches, in-store campaigns and new store openings.
You will manage the marketing calendar, brief content creators, coordinate product shoots, work closely with buyers, approve creative output and review performance.
You will not be expected to create every photo, video or design yourself. Your focus will be on setting direction, managing people and making sure marketing is delivered on time, on brand and in line with business goals.
We are looking for someone who is organised, proactive, creative and commercially aware. You should have at least 2 years’ experience in marketing, social media, content or brand management, and be confident managing people, projects and deadlines.
You will be able to turn business priorities into clear marketing plans and work closely with buyers, stores, senior management and creative teams.
You do not need to be behind the camera every day, but you do need to know what good content looks like and how to direct others to create it.
This role would suit someone excited by retail, interiors, social media and growth, with the ambition to progress into a more senior marketing leadership role as the business expands.
What You’ll Be Doing
- Managing the marketing calendar across social media, website, paid ads, email, in-store marketing and campaigns.
- Collaborating with the team to develop fresh, engaging content ideas.
- Planning weekly and monthly activity around new products, promotions, seasonal events and commercial priorities.
- Working closely with buyers to understand new arrivals, bestsellers, stock priorities and products that need support.
- Creating product shoot and content priorities based on stock levels, launch dates and commercial importance.
- Making sure new and priority products are photographed, filmed and promoted in good time.
- Briefing and managing content creators, photographers, videographers, designers and social media staff.
- Reviewing and approving photos, videos, captions, graphics, ads and campaign materials.
- Overseeing Facebook and Instagram content, including posts, reels, stories and campaign activity.
- Coordinating marketing for sales events, product launches, new store openings and seasonal campaigns.
- Ensuring marketing clearly communicates our key strengths: in-stock furniture, fast delivery, great quality and excellent value.
- Keeping website, digital assets and in-store marketing aligned with current promotions.
- Monitoring engagement, trends, competitor activity and customer feedback.
- Reviewing campaign performance and using data to improve future activity.
- Managing the marketing team’s workflow, making sure priorities are clear and projects are completed on time.
Skills & Experience
Essential:
- 2+ years’ experience in marketing, social media, content or brand management.
- Strong understanding of Facebook and Instagram marketing.
- Experience planning and managing content calendars.
- Experience briefing or managing content creators, designers, photographers, videographers or agencies.
- Strong project management and organisational skills.
- Good commercial awareness and understanding of products, promotions and sales goals.
- Excellent communication skills across buyers, stores, senior management and creative teams.
- Strong attention to detail around product information, pricing, offers and brand consistency.
- Confidence using Meta Business Suite and basic reporting tools.
- Full UK driving licence.
Desirable:
- Experience in retail, furniture, interiors, homeware or another product-led business.
- Interest in interiors, furniture trends and home styling.
- Experience with paid social, ecommerce, website marketing, signage or retail campaign materials.
- Experience with Canva, CapCut or similar creative tools.
Why Join Furniture Outlet?
This is a rare opportunity to join a fast-growing furniture retailer at a key stage of expansion. You will help shape the Furniture Outlet brand, lead a creative team, influence major campaigns and play a key role in the next stage of the business.For the right person, this role offers genuine progression, with the potential to develop into a marketing director role in the future.
How to Apply
Please apply with your CV and, where possible, examples of campaigns, content calendars, social media pages or marketing projects you have managed.
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- On-site parking
- Private medical insurance
Experience:
- Marketing: 2 years (required)
Licence/Certification:
- Driving Licence (required)
Work Location: In person
