Senior Growth Marketing Manager
Pay: £50,000.00
Location: Peterborough
About Trade Mastermind
Trade Mastermind is on a mission to empower tradespeople to build and scale 7-figure businesses. We are not your average training company — we move fast, challenge convention, and create real results. Our team is dedicated to building a world-class ecosystem that transforms the lives and businesses of our clients.
We are now seeking an experienced Senior Growth Marketing Manager to lead the charge in driving qualified lead generation, sales pipeline performance, and measurable marketing ROI. If you thrive in a high-performance environment and are excited by the intersection of data, creativity, and execution — this role is for you.
Who We’re Looking For
You are used to working at pace, in environments where action is immediate and expectations are high. You take ownership without being asked, solve problems proactively, and turn ideas into outcomes. You're comfortable with accountability, thrive on performance metrics, and bring both strategic thinking and hands-on execution to everything you do.
Your Responsibilities
1. Lead Generation & Campaign Management
- Execute and manage outbound marketing campaigns via email, SMS, and retargeting channels.
- Drive a consistent, daily flow of qualified leads into the sales pipeline.
- Build and refine lead nurturing funnels to warm cold traffic and increase conversion rates.
2. CRM & Funnel Ownership
- Take full control of our CRM (Ontraport or similar), including segmentation, automations, and workflow optimisation.
- Identify and fix funnel weaknesses before they impact performance.
- Ensure systems are built to scale and support ongoing campaign activity.
3. Sales Integration & Pipeline Management
- Partner closely with the sales team to align on lead quality, follow-up processes, and conversion strategies.
- Maintain visibility on pipeline health and support sales accountability.
- Help drive predictable revenue growth through shared marketing and sales metrics.
4. Reporting, Analysis & Performance Tracking
- Monitor and report on core KPIs such as cost per lead, conversion rates, CAC, and sales velocity.
- Deliver weekly and monthly reports with insights that inform next-step optimisations.
- Use data-driven insights to refine targeting, messaging, and campaign effectiveness.
5. Messaging, Copywriting & Campaign Content
- Develop high-impact marketing assets including emails, SMS sequences, landing pages, and advertising copy.
- Maintain consistent, compelling brand messaging across all marketing channels.
- Test and iterate creative approaches to increase response and engagement rates.
6. Campaign Testing & Continuous Improvement
- Test everything – subject lines, offers, calls-to-action, segments, and workflows.
- Stay ahead of digital marketing trends and best practices in performance marketing.
- Build scalable systems and processes that continuously evolve and improve.
What You Bring
- 4–6+ years' experience in growth, performance, or demand generation marketing (B2B or service-led preferred).
- Strong campaign execution skills and hands-on experience with CRM platforms like Ontraport, HubSpot, Salesforce, or similar.
- Proven ability to manage and optimise multi-channel marketing strategies that generate pipeline and revenue.
- Analytical mindset with a results-first approach – confident with data, KPIs, and dashboards.
- Proactive and resourceful – you take initiative, meet deadlines, and never wait to be told what to do.
- Strong written communication skills with a talent for creating copy that converts.
What We Offer
- Competitive salary of £50,000 per annum, based on experience and performance.
- Office-based role at our modern Peterborough headquarters (Monday to Friday, 9am–6pm).
- Access to Cardone University for continuous personal and professional development.
- Ongoing training, mentoring, and sponsored certifications to support your career growth.
- A collaborative, high-energy work environment focused on performance, results, and innovation.
- Regular team socials, staff events, and employee recognition programmes.
- Free parking
- Birthday leave and employee wellbeing initiatives to support a healthy work-life balance.
- A dynamic and professional workspace designed to encourage focus, creativity, and collaboration.
Please note that this position is office-based only and requires full-time presence at our Peterborough headquarters.
Ready to Apply?
If you're ready to bring speed, strategy, and execution to a business that’s transforming lives, we want to hear from you. Be part of something ambitious. Be part of Trade Mastermind.
If you are a driven and ambitious sales leader looking for a career-defining opportunity, we want to hear from you.
Apply now to take your career to the next level with an organisation that values excellence and innovation in the construction sector.
Pay: £50,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
Work Location: In person
