BRAND ACTIVATION & DEMONSTRATION EXECUTIVE
Location: UK – Field Based
Position Type: Permanent, Full-Time
Salary: Up to £40,000 per annum + performance-related bonus
Additional Benefits: Company Laptop, Company Mobile Phone, Travel Expenses, Company Trips & Events, Product & Commercial Training
Reports to: Commercial Director
Working pattern: Monday–Friday, an average of 8 hours per day between hours of work 9.00am–9.00pm, with regular weekend and evening work required for retail demonstrations, exhibitions, events and customer activations
Office based or Hybrid: Fully Field Based with regular visits to Head Office – No Working From Home
THE COMPANY
PizzaSi Distribution UK Limited is a leading, award-winning, multi-site pizza solutions business, importing and distributing exceptional pizza bases and filled pizzas across the UK and international markets.
With a proud 17-year heritage, we operate across B2B and B2C markets and have built an outstanding reputation for quality, consistency and service.
Our products are made using traceable raw materials at our state-of-the-art, BRC/IFS/Bio-certified production facility in the Marche region of Italy. From restaurants and hotels to catering companies, leisure facilities and major foodservice partners, our pizza solutions are enjoyed by customers across the UK, Ireland, Europe, USA and Australia.
We're a fast-growing, ambitious business with big plans — and our people are at the heart of everything we do.
Great pizza, great people and plenty of opportunity to grow.
ABOUT THE ROLE
Are you passionate about food?
Do you love meeting people and creating memorable customer experiences?
Are you confident approaching customers, demonstrating products and talking passionately about food?
Can you turn a product demonstration into a genuine sales opportunity?
PizzaSi is looking for an exceptional Brand Activation & Demonstration Executive to join our growing team.
This is not a traditional office-based marketing role.
This is a field-based, customer-facing position.
There is no working from home.
You will spend the majority of your time travelling throughout the UK, representing PizzaSi at customer locations, retail outlets, exhibitions, food shows, events, demonstrations and other consumer and trade-facing activities.
Your role will be to bring our products to life.
You will engage customers, demonstrate our products, explain their benefits, create excitement, generate sales opportunities and represent the PizzaSi brand to the highest possible standard.
You will become one of the key faces of PizzaSi in the marketplace.
KEY RESPONSIBILITIES
THE ROLE
As Brand Activation & Demonstration Executive, you will be responsible for delivering outstanding product demonstrations, brand activations and customer experiences across the UK.
You will work closely with the Sales and Commercial Team and wider team to support customer acquisition, product awareness, sales growth and brand development.
You will be expected to:
- Represent PizzaSi professionally at customer locations, retail sites, exhibitions and events.
- Conduct product demonstrations and tastings.
- Prepare, cook and present PizzaSi products.
- Engage directly with customers and consumers.
- Introduce customers to PizzaSi products and explain their key benefits.
- Create an exciting and memorable demonstration experience.
- Generate interest and demand for PizzaSi products.
- Identify potential sales opportunities during demonstrations.
- Support the sales team in converting demonstration opportunities into customers.
- Follow up leads generated through demonstrations and events.
- Support customer presentations and product launches.
- Attend food exhibitions, trade shows, consumer events and industry events.
- Support customer trials and product sampling.
- Build strong relationships with chefs, restaurant operators, buyers, retailers and other foodservice professionals.
- Identify customer requirements and recommend appropriate products.
- Gather customer feedback and report market intelligence to the Commercial Director.
- Monitor competitor products, activity and market trends.
- Maintain excellent standards of hygiene, food safety and presentation.
PRODUCT DEMONSTRATION, PRESENTATION AND CUSTOMER ENGAGEMENT
A key part of this role will be your ability to bring our products to life.
You will need to be confident demonstrating PizzaSi products to Individual chefs and operators, Small groups of customers, Procurement and buying teams, Retail customers, Foodservice professionals, Large audiences, Trade exhibition visitors.
This role requires someone who genuinely enjoys interacting with people.
You will often be the first person a potential customer meets from PizzaSi.
You must therefore be able to:
- Approach customers confidently.
- Start conversations naturally.
- Quickly establish rapport.
- Understand customer requirements.
- Ask the right questions.
- Explain products clearly.
- Demonstrate products enthusiastically.
- Handle objections.
- Create excitement.
COMMERCIAL RESPONSIBILITIES
Although this is a brand activation and demonstration role, it is fundamentally a commercial position.
Every demonstration should have a purpose.
We want someone who understands that:
Demonstration → Engagement → Trial → Interest → Opportunity → Sale
You will therefore be expected to contribute directly to commercial growth.
WHAT WE ARE LOOKING FOR - THE IDEAL CANDIDATE
The ideal candidate could be:
A Chef or Foodservice Professional who enjoys working with customers and wants to develop a commercial career.
A Brand Ambassador with strong food knowledge and a genuine passion for customer engagement.
A Retail Demonstrator looking to progress into a permanent commercial role.
A Food Sales Professional who enjoys face-to-face customer interaction.
A Hospitality Professional with excellent communication and presentation skills.
A Sales Executive with a strong passion for food and an outgoing personality.
Whatever your background, you must be able to demonstrate that you can engage customers, present products and identify commercial opportunities.
YOUR PERSONALITY
We're not looking for a plain Margherita.
We're looking for someone who is:
Energetic
– You bring enthusiasm to every customer interaction.
Food Passionate
– You genuinely love food and enjoy talking about it.
A Natural Communicator
– You can speak comfortably to chefs, owners, buyers and consumers.
Confident
– You're comfortable approaching people and presenting products.
Commercially Minded
– You understand that demonstrations need to create business.
Persuasive
– You can influence customers without being pushy.
Resilient
– You don't give up after the first “no.”
Customer Focused
– You care about creating a great customer experience.
Organised
– You can manage a busy schedule of demonstrations, events and travel.
Entrepreneurial
– You see opportunities and act on them.
Professional
– You understand that you represent PizzaSi every time you interact with a customer.
WHAT'S ON OFFER
We want to attract an exceptional individual who wants to develop a career within a growing and ambitious food business.
Package includes:
- UP TO £40,000 basic salary, depending on experience and suitability.
- Performance-related bonus.
- Travel expenses.
- Company laptop.
- Company mobile phone.
- Product and commercial training.
- Food and product training.
- Customer presentation and demonstration training.
- Company trips and business travel opportunities.
- Customer events and industry exhibitions.
- Career development and progression opportunities.
- The opportunity to work across the UK foodservice and retail market.
- The opportunity to play an important role in the continued growth of PizzaSi.
WORKING HOURS
Monday to Friday: Monday–Friday, an average of 8 hours per day between hours of work 9.00am–9.00pm, with regular weekend and evening work required for retail demonstrations, exhibitions, events and customer activations
Location: Pizza Si UK Offices, Slough, Berkshire, SL3 0DF
The role is primarily remote on the road with occasional weekend work. Some days will be office based.
WHY JOIN PIZZASI?
This is an opportunity to join a growing, ambitious and entrepreneurial food business where you can genuinely make an impact.
You won't simply inherit a list of customers.
You'll have the opportunity to build relationships, create your own pipeline, win new business and make a measurable contribution to the company's growth.
You'll also have the credibility of representing products that you can genuinely understand and believe in.
If you're a chef or foodservice professional who has developed a strong commercial instinct or a sales professional who genuinely understands kitchens we'd love to hear from you.
IN PIZZA WE CRUST...
AND OUR PEOPLE DEVELOPMENT IS THRUST!
www.mypizzasi.co.uk
PizzaSi Distribution UK Limited is an inclusive and diverse workplace. If you require any reasonable adjustments during the recruitment process, please get in touch with us prior the interview.
Pay: £36,000.00-£40,000.00 per year
Benefits:
- Company events
- Company pension
- Discounted or free food
- Free parking
- On-site parking
Work Location: Hybrid remote in Slough SL3 0LN
