About Us
A B Graphic International Ltd (ABG) is a global leader in innovative label and packaging solutions. With over 450 experts worldwide, we deliver cutting-edge print finishing technology to customers across the globe. Our values shape everything we do, and we are committed to building a diverse and inclusive workplace where everyone can perform at their best.
About the Role
We are seeking an experienced and commercially focused Digital Marketing Lead to drive our digital marketing strategy and support business growth across our global markets.
This is a key leadership role, responsible for developing and delivering digital marketing initiatives that strengthen brand awareness, generate leads and enhance customer engagement. Working closely with sales and business leaders, you will ensure marketing activity supports wider commercial objectives while creating meaningful customer experiences across the full customer journey.
You will also lead and develop the marketing team, fostering a culture of collaboration, accountability and continuous improvement.
Key responsibilities include:
-
Developing and delivering the digital marketing strategy.
-
Driving lead generation, customer acquisition and retention activities.
-
Overseeing CRM, marketing automation and customer journey optimisation.
-
Managing website performance, SEO and digital campaigns.
-
Using customer, campaign and website performance insights to inform strategic marketing decisions and identify opportunities for improvement and growth.
-
Leading, coaching and developing a high-performing marketing team.
About You
You will have proven experience in a senior digital marketing role and be comfortable operating in a fast-paced, commercially focused environment.
As a confident and influential leader, you will be passionate about developing people, building strong stakeholder relationships and creating a high-performing team environment. You will combine strategic thinking with a hands-on approach and be motivated by the opportunity to shape the future of marketing within a growing global business.
You will bring:
-
Proven experience in a senior digital marketing leadership role.
-
Experience leading, coaching and developing high-performing teams.
-
Strong stakeholder management and influencing skills.
-
The ability to build collaborative relationships across functions and geographies.
-
A strategic mindset with the confidence to challenge, innovate and drive change.
-
A proactive and customer-focused approach, supported by strong analytical and decision-making skills.
