Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
10th Best Big Company to Work For 2024 - 'Best Companies'
The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
As Website Manager reporting into our Head of Brand Marketing, you bring Time Well Spent to life online. By shaping a content‑led, digital experience, you help families discover ideas that inspire them to read, learn, create and play — before they ever step into a store. Your work strengthens The Works’ brand story, highlights our ranges in an inspiring and accessible way, and guides customers to their local store where the magic happens.
You connect teams across Brand, Creative, Tech and Buying to make our website a true expression of who we are: warm, creative, joyful and helpful. Through thoughtful UX, inclusive design, clear storytelling and seamless content journeys, you help turn everyday browsing moments into sparks of imagination — supporting colleagues, inspiring customers and championing our purpose at every touchpoint.
- Define and deliver the website roadmap, aligned to business priorities.
- Collaborate with campaign and content teams to ensure website content supports the trading calendar and delivers against brand strategy.
- Manage digital product merchandising and range presentation, aligned to the company critical path.
- Support ongoing optimisation of website performance and customer engagement.
- Lead UX development and accessibility best practice, ensuring a high‑quality, inclusive experience.
- Own the SEO strategy for a content‑led website.
- Support re‑platforming initiatives.
- 3-5 years’ experience of managing a content led or non-transactional website.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM) and Salesforce.
- Understanding of on-page SEO, keyword optimisation, and technical SEO factors.
- Keep abreast of emerging online trends across content, UX and SEO, translating insight into meaningful improvements to the website experience.
- Working knowledge of HTML/CSS, with JavaScript knowledge preferred for troubleshooting.
- Experience leading web projects and managing external web agencies.
- Project Management Tools: Experience with tools like Monday.com, Miro
- Is passionate about brand, inspiration and customer experience.
- Is highly organised, detail driven and confident working cross functional.
As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers — it's a team.
- Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission.
- Clear Communication: Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins.
- Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and being a brand ambassador.
- Provide Feedback: Offer constructive feedback regularly. Recognise achievements and address areas for improvement in a supportive and continuous growth manner.
- Empower Your Team: Delegate tasks and trust your team to handle them. This builds confidence and promotes professional growth.
- Conflict Resolution: Address conflicts promptly and fairly. Foster an environment where issues can be discussed openly and resolved amicably.
- Empathy: Understand and consider the feelings and perspectives of your team members. This helps in building strong, supportive relationships
And let's not forget about the most important part… your team's well-being and aspirations. You'll be their biggest supporter, cheering them on. You'll have amazing everyday conversations with your team, discussing everything from their performance to their wildest career aspirations.
25% Colleague Discount! - Plus, exclusive Double Discount days!
MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
Holiday – 33 days including bank holidays.
Holiday Purchase - Purchase an additional 5 days
Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
Stream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
Healthcare Cash Plan – To support your everyday healthcare costs
And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.
To inspire reading, learning, creativity and play
We are Crafty | Smart with what we've got.
We are Caring | Heart in every action.
We are Can-do | Energy that gets it done.
Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have opportunity to help give us that direction.
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).
We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
