Location: Hybrid – commutable to Darlington Office
Reporting to: Group Marketing Director
Employment Type: Full time, Permanent
About CameraMatics
CameraMatics is a post-Series B AI-powered fleet intelligence platform trusted by some of the world’s largest fleet operators. We help organisations that depend on commercial vehicles to improve safety, efficiency, compliance and sustainability at scale.
Our platform combines AI video safety, vehicle telematics, driver workflows, and compliance tools into a single SaaS solution, serving transport and haulage, field service, construction, utilities, and manufacturing fleets across the UK, Ireland, Europe, and North America.
We’re growing fast, backed by strong investor support, and building a category-defining product in a market where legacy dashcam and telematics providers are being replaced by intelligent, data-driven platforms. If you want to be part of that shift, this is the place.
The Role
The Global Content & Communications Manager is a strategic, hands-on role responsible for shaping how CameraMatics tells its story globally.
Reporting to the Group Marketing Director, you will develop the content strategy, messaging, customer stories, communications activity and campaign assets that help build brand authority, support commercial growth and strengthen how CameraMatics shows up in the market.
This role covers content and communications across every stage of the buyer, customer and company journey, from awareness and education through to demand generation, sales enablement, customer proof, advocacy, retention, PR, leadership communications and brand reputation.
You will work closely with Growth Marketing, Digital Marketing, Demand Marketing, Sales, Customer Success, Product, Design, leadership and external partners to ensure content is strategically aligned, high quality, visually strong and commercially useful.
Video will be one of the key tools used to bring stories to life. You will not be expected to act as a videographer or designer, but you will be confident shaping creative briefs, guiding the story, working with specialists and ensuring the final output is clear, credible, on brand and effective.
Key Responsibilities
Content Strategy, Narrative & Positioning
- Develop a global content strategy that supports CameraMatics’ positioning, commercial priorities and growth plans.
- Build clear messaging and narrative frameworks that help CameraMatics communicate consistently across markets, channels and audiences.
- Translate complex technology, customer outcomes and market insight into clear, compelling and commercially relevant content.
- Create content that supports every stage of the buyer and customer journey, from first engagement through to sales progression, customer proof, advocacy and retention.
- Ensure content is planned around business objectives, audience needs and commercial value, not just activity volume.
- Help CameraMatics build a distinctive, confident and consistent voice in the market.
Content Engine & Partner Orchestration
- Orchestrate the wider content engine across internal teams and external partners.
- Ensure PR, SEO, creative, digital, content, social and campaign activity is connected by a clear strategy and consistent message.
- Own content briefs, messaging direction and editorial standards for externally supported work.
- Work confidently with agencies, freelancers and specialist partners to ensure content output is well briefed, commercially focused and on brand.
- Identify opportunities to make content work harder across channels, formats, markets and stages of the customer journey.
- Maintain high standards for quality, consistency, tone of voice and commercial usefulness across all content.
Customer Storytelling & Proof
- Own the development of high-quality customer stories, case studies, testimonials and proof-led content that supports both brand credibility and sales conversations
- Work with Sales, Customer Success and customers directly to identify strong stories, measurable outcomes and compelling use cases.
- Turn customer insight into content that demonstrates real-world impact.
- Build a stronger library of customer proof that can be used across the website, campaigns, social media, PR, sales decks, events and customer advocacy activity.
Social Media
· Own CameraMatics’ organic social media strategy and delivery, with LinkedIn as the primary channel for brand visibility, thought leadership, customer proof and commercial engagement.
- Work closely with the demand generation agency to develop social content that supports company positioning, campaigns, customer storytelling, leadership visibility, PR activity, event, etc.
PR, Communications & Leadership Voice
- Partner with our PR agency to support PR and communications activity across company news, product updates, customer announcements, awards, industry commentary and thought leadership.
- Develop clear messaging, story angles, briefing notes and supporting content for communications activity.
- Support the CEO, CRO and senior leadership team with thought leadership, LinkedIn content, speeches, commentary and key messages.
- Help CameraMatics build a stronger external voice across relevant industry topics and conversations.
Content & Campaign Assets
- Develop high-value content including guides, reports, website copy, landing pages, email copy, event messaging, thought leadership and sales enablement content.
- Create content programmes that can support demand generation, PR, social, events, regional marketing and sales conversations.
- Identify opportunities for research-led, insight-led or expert-led content that helps CameraMatics build authority in the market.
- Work closely with regional marketing, demand generation and sales teams to provide the content assets, messaging and proof points needed to support campaign execution and sales conversations.
- Ensure campaign assets have a clear purpose, message, audience and intended use.
- Ensure Sales has clear, credible and up-to-date content that helps open doors, educate prospects, prove impact and support decision-making.
- Support regional expansion by creating content that can be adapted for priority markets while maintaining a consistent global message.
Video, Design & Creative Direction
- Use video and design as strategic tools to make content clearer, stronger and more engaging.
- Work in close partnership with Design to shape the visual treatment, format and creative direction of content across campaigns, customer stories, social media, sales enablement, events, reports and video-led assets.
- Define the story, message, audience and purpose behind creative content, then work with the right internal or external specialists to bring it to life.
- Shape clear creative briefs for video, design and campaign assets, ensuring the narrative, audience, message, format, visual approach and intended use are clear from the start.
- Work confidently with third-party videographers and agencies where needed, ensuring creative output is well briefed, strategically aligned, on brand and commercially useful.
- Ensure video and design work together to explain complex ideas simply, show customer impact clearly and create a more human, memorable and distinctive brand presence.
- Maintain high standards for visual storytelling, ensuring content feels consistent, credible and recognisably CameraMatics across every format.
Website, SEO/GEO & Content Performance
· Work with Digital Marketing and partners to create content that supports organic search, AI search discoverability and website performance.
· Own the editorial quality, messaging and structure of priority web pages, blogs, guides, landing pages and campaign assets.
· Ensure website content supports the full buyer journey from first discovery through to conversion, product understanding, proof and enquiry.
· Track what content is resonating across key channels and use insight to improve future output.
Content Performance & Governance
- Maintain editorial standards, messaging consistency and quality control across content and communications.
- Create simple content guidelines, briefing templates and messaging frameworks to improve consistency and efficiency.
- Measure content performance using relevant inputs such as website engagement, social performance, video engagement, content usage, campaign contribution and sales feedback.
- Report on what content is working, what needs improving and where new opportunities exist.
- Use insight to improve themes, formats, messaging, distribution and commercial impact.
Experience & Skills
· 4+ years’ experience in B2B content marketing, communications or brand storytelling, ideally within SaaS, technology, fleet, logistics, safety or another complex B2B sector.
· Proven ability to shape and own a content strategy, not just deliver individual content assets.
· Excellent writing, editing and messaging skills, with the ability to turn technical information, customer outcomes and market insight into clear, compelling content.
· Strong experience across customer stories, case studies, thought leadership, PR content, social media, campaign assets, website copy, guides, reports and sales enablement.
· Confident owning PR agency relationships, setting clear briefs, shaping story angles and ensuring communications activity supports company positioning and commercial goals.
· Strong understanding of organic social media strategy and delivery, particularly LinkedIn.
· Experience working with senior leaders, customers, sales teams, product experts and external partners to uncover strong stories and proof points.
· Confident briefing and working with designers, videographers, editors, agencies and freelancers to produce high-quality content.
· Commercially aware, highly organised and able to prioritise content based on business impact, audience need and brand value.
Compensation & Benefits
· Salary: £50,000.00 - £60,000.00
· A high-impact, creative role where your work will help shape global brand perception.
· A supportive environment that encourages creativity, experimentation and fresh thinking.
· The chance to build a stronger content and communications narrative in a scaling SaaS company, with video as a key storytelling tool.
· Opportunity to grow with the function as the business scales.
· Hybrid working with modern offices.
· Access to exciting customer environments and real-world fleet operations, including trucks, sites, fleets, aviation, ports, construction and more.
Pay: £50,000.00-£60,000.00 per year
Work Location: In person
