WE'RE HIRING!
A rare opportunity to join the Muddy Stilettos team as Social Media Executive. If you are brilliant at social, got a good eye for design and making stylish lifestyle content, this job could be perfect.
ABOUT THE ROLE
Muddy Stilettos is the UK’s No.1 lifestyle digital site for cosmopolitan, fun-loving women 25-55 years looking to make the most of where they live. Launched in 2012, we’re an award-winning platform with 5.7 million reach per month with regional editions nationwide and an urbane outlook and irreverent, up-beat attitude.
We’ve built our success by being both editorially and commercially driven and cover topics such as fashion, beauty, arts & culture, restaurant reviews, travel, interiors, wellbeing, parenting and careers. We work with clients such as Volvo, NEXT, Disney+, Beauty Pie, Cult Beauty, Made.com, Dulux Heritage, Sky, Knight Frank, Hotel du Vin and The Pig Group, plus hundreds of independent restaurants, hotels, theatres, beauty, fashion and travel businesses.
Muddy Stilettos is looking for an enthusiastic designer and socially-led person to join our Marketing team. The position would suit someone currently creating social content for a lifestyle publisher or premium hospitality brand within a digital business environment, looking to switch to a new more dynamic role with a young, disruptive digital-first company.
Purpose of role:
To create, manage and optimise engaging social media content across the Muddy Stilettos brand, helping grow audiences, increase engagement and deliver outstanding campaigns for both editorial and commercial partners. The role combines social media management, graphic design, content creation and wider marketing support.
Key Responsibilities:
Reporting to the Senior Social Media Manager you will be responsible for social media scheduling, creative, and posting across Muddy Stilettos National, Bucks/Oxon and Schools Guide feeds and provide National and cross-region marketing support where needed.
This includes:
- Working closely with the Senior Social Media Manager to implement the social content plan and scheduling posts. Liaising with Editorial HQ team and Regional Editors on key projects such as Muddy Awards 2027, Best Places to Live 2027, Weekend Escapes, Best Schools Guide and Best Schools Awards 2027
- Scheduling the Muddy Bucks & Oxon newsletter content onto social twice a week
- Writing and creating social content including grid posts, stories, reels for the Muddy brand and National and local client partnership activity
- Utilising Sprout Social to schedule, post and report across our 60 different social feeds each week.
- Proactively trialling new ideas to increase community engagement
- Implementing client partnerships for both national and regional clients with particular responsibility for social promotion, competitions and regional display
- Monthly reporting of social media stats including impressions, engagement and followers for all counties and National and local Client Post Campaign Analysis Reports
- Manage Instagram competitions by creating and putting them live, closing competitions, tracking results, picking and contacting winners, passing details on to the clients for fulfilment
- Create graphics, gifs and video for social and display ads
- Monitoring social channels inbound messages and replying in a timely manner
- Uploading Leaderboards and MPUs using WordPress and Addition, our in house Ad Server
- Sourcing quotes and manage the purchase of print materials and merchandise
- Assisting Regional Editors and answering queries
- Conduct social media inductions for new regional editors involving a Zoom tutorial, set up of their social media channels/changeover details and liaison with web developer etc
- Ad hoc office tasks (including updating various data sheets and info on Teams, stationery printing)
CORE COMPETENCIES WE ARE LOOKING FOR:
Social Media skills:
· Excellent skills and understanding of how optimise content for Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn and YouTube
· Graphic Design skills to create social media content including Instagram carousels and stories using Canva
· Editing skills using Instagram Edits, CapCut or TikTok
Proficient at using social management platforms such as Sprout Social or similar
Organisation skills:
· The ability to manage multiple projects concurrently, requiring excellent prioritisation and organisation and enjoys working independently in a fast-paced environment
· Happy to work systematically scheduling posts, adding tags and links to bio etc with good attention to detail.
Creative and Production:
· Proven evidence of both creating visual and video content and writing social captions for social media within a lifestyle environment and being able to write in the Muddy tone of voice
· Design high-quality graphics, carousels, Stories, Reels covers, display adverts and campaign assets using Canva
Video
Edit short-form video content for Instagram Reels, TikTok and Facebook using native editing tools and mobile editing apps
Good verbal and written communication:
The ability to build strong and effective working relationships with a wide team (HQ and Regional teams) and proactively willing to keep others updated when working remotely
Commercial Impact:
Adept at using social media as a means to build social followers, engagement and brand image and successfully delivering brand partnership KPIs
Marketing Support
- Support the wider marketing team with partnership events and experiential activity
- Assist with Muddy Meets event marketing and guest communications as required
Knowledge, skills & experience:
- Ideally 2+ years social media experience working in a lifestyle / digital publishing / Media production businesses or freelance social media and content creation
- Degree-educated, ideally in journalism, marketing or a creative production subject
- Proven experience managing Instagram, Facebook, Twitter, Pinterest, TikTok feeds, plus YouTube, and successfully growing followers and building community relationships
- Experience using Canva, Photoshop, InDesign and Video Editing
- Ideally experience of using Google Analytics, WordPress (or a similar publishing content management system), Googlesheets, PowerPoint/Word and Display Adserver
- Experience of using social media to grow reach and increase consumer engagement and influence user behaviour
- Understanding of audience measurement techniques and how to use them to drive campaign strategies and KPIs
- A good communicator with the ability to adapt style according to audience
- Ability to work independently and manage time effectively when working to tight deadlines
- A proactive and flexible approach to work and be comfortable with a dynamic environment with constantly changing priorities
PACKAGE: Competitive salary, pension, 5 days per week, 20 days holiday + bank holidays
LOCATION: Flexible (WFH + required to meet in Bucks /Oxford co-working space once per month or as often as required)
TO APPLY: Email CV and covering letter to Kerry Yates, Marketing Director [email protected]
Job Type: Full-time
Pay: £24,500.00-£26,500.00 per year
Benefits:
- Company pension
- Work from home
Application question(s):
- Do you have a British passport and/or visa to work in the UK?
Education:
Experience:
- social media or graphic design : 2 years (required)
Work Location: Hybrid remote in Aylesbury HP17 8JB
