Title: Commercial Relationship Manager
Contract: 37.5 hours per week | Permanent
Location: Remote with regular travel across the Midlands and South Yorkshire
Salary: £48,000 per annum + £5,800 car allowance
Are you passionate about helping care homes thrive while making a meaningful difference to residents and their families? We're looking for a Commercial Relationship Manager to provide in-home support to a portfolio of care homes across the Central region, ensuring prospective residents and their families receive an outstanding experience from first enquiry through to move-in.
Working closely with Home Managers and operational teams, you'll help drive sustainable self-funded occupancy growth, strengthening Anchor’s private pay performance by providing specialist, on‑the‑ground sales training and advice.
What You’ll Do:
- Drive private pay occupancy growth by improving enquiry management processes and activities across a portfolio of homes within the region.
- Support homes to maximise every enquiry and deliver an outstanding customer experience from enquiry to admission.
- Provide hands-on support to homes requiring focused sales and admissions improvement.
- Coach and develop our colleagues to build confidence and capability in enquiry handling, tours and follow up activity.
- Embed best practice CRM management, ensuring strong sales discipline across the customer journey.
- Research and share local market insights, customer trends and competitor intelligence to support future growth.
- Monitor performance data, identify risks and opportunities and take action to improve results.
- Lead local outreach and community engagement initiatives, supporting homes to deliver events, build community partnerships, and generate referrals that increase local awareness.
What You’ll Bring:
You’ll be a commercially minded, people focused professional from the care sector, with a passion for supporting older people and their families and helping care homes deliver outstanding experiences and occupancy outcomes.
- A passion for delivering exceptional customer experiences.
- A track record of driving growth and improving performance.
- The confidence to coach, support and influence others.
- Strong commercial awareness and analytical skills.
- Excellent communication and relationship building abilities.
- A full UK driving licence and wiliness to travel regularly.
Whether you’re currently a Customer Relationship Manager working at a local care home level and ready to take the next step, or already operating across multiple services, this could be an exciting opportunity to broaden your impact and develop your career.
If you’re motivated by making a real difference while helping services grow and succeed, we’d love to hear from you.
Benefits
- 25 days holiday plus 8 bank holidays (buy and sell available)
- 24/7 digital GP, mental health support and virtual physio via Help@hand
- Free eye tests and flu jabs
- Pension contributions up to 10% plus free life assurance at 3x your annual salary
- Access to a 24/7 confidential advice line
- Savings on tech, travel and essentials, plus optional Health Cash & Dental Plans
- Ongoing career development
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