Duties/Responsibilities:
- Lead a Marketing team - spearheading the development of marketing strategy, planning and execution of project including web design and development, CRM and reporting
- Collaborate with EXHEAT Group company management teams to develop/pitch plans to reimagine the corporate identity of the business, refocusing the position in the industry to process electrification and renewables technologies
- Work closely with cross-functional teams (including Sales, Engineering and R&D), conceptualising/designing creative content to promote product launches and other sales initiatives for both digital/traditional marketing channels
- Conduct research on market trends, brand audiences and competitors, customer experiences and feedback and end-to-end consumer journey
- Help to identify campaign goals, establish metrics/KPIs, and continuously assess/report the performance of all digital marketing campaigns against goals/benchmarks
- Coordinate the copywriting of technical articles and white papers on targeted applications and industries with engineering teams to produce content for both web and presentation material
- Prepare marketing reports monthly, identifying areas for improvement and proposing marketing and communication strategies, analysing web traffic and search engines
- Briefing team members on project objectives, then monitoring/driving projects for timely delivery
- Identify resources required (internal and external manpower, budget, etc) to support project demands
- Content management, liaising with relevant departments heads to maintain up to date revisions and control of published documents
- Maintain all social media and websites with regular news updates from within the businesses
International travel will be required
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Key Skills:
- Organisation and planning
- Experience from an engineering or manufacturing background advantageous
- Experience in Creative projects and web development projects
- Degree or suitable level of industry experience
- Copywriting technical documents
Good understanding of SEO
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Key Interfaces:
All group company management teams
CEO & Group Directors: Reporting and presenting the ongoing management of projects and activities within the department
Sales: Working with all group businesses sales departments to understand market trends, support in producing content, campaigns and literature for communicating product information and developments to customers
Research & Development: Working closing with R&D on all creative aspects of content produced including campaigns and supporting sales efforts
QC/QC: Supporting QC/QA on maintain document control of technical information that is communicated in all digital and print literature
IT: Liaising with IT on all technical support
Accounts: Support annually the departmental budgeting and overhead
Sub-Contractors and Vendors: Communicating with suppliers.
The Employee shall devote the whole of his/her time, attention and skill to his/her duties hereunder and in addition such other duties as may from time to time be reasonably required of him/her for the proper and efficient running of the Employer’s business.
Benefits:
- Tea, coffee, milk and fresh fruit provided
Schedule: Monday to Friday
