Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
The Global PR & Influencer team’s responsibility is to build, maintain and grow a global community of Boden ambassadors through the gifting programme, VIP activity, paid influencer partnerships, events and earned press coverage.
The Assistant will facilitate product requests for paid partners and agencies in a friendly and timely manner, assist in talent and influencer research for Boden in key markets and most notably will be integral to the growth and day-to-day running of the gifting programme. This will range from talent selection to look-book curation, outreach, overseeing order fulfilment, follow up and reporting.
Location: 3-4 days per week at our North Acton office & 1-2 days WFH
What You Will Do
- Research and identify new and relevant influencers at micro, mid and macro levels in key markets.
- Develop and nurture relationships with influencer contacts in the UK and US in order to build the Boden community, building brand love and driving brand awareness via a robust gifting programme.
- Align with the seasonal product marketing calendar, curate assets and ensure timely comms to media and influencers.
- Assist the team in the creation of influencer briefs.
- Competently manage all product send-outs to influencers, media and agencies from the warehouses, ensuring all parties and trackers are updated.
- Support global agencies where required, providing assets, supporting events and managing timely product send-outs.
- Co-manage and maintain the global influencer database and ensure new talent data is updated regularly.
- Ensure coverage is monitored and clipped in a timely manner for internal reporting purposes. Monitor competitor activity and share relevant findings with the wider team.
- Track and report on key influencer results metrics and collate into weekly and monthly global coverage highlights report, for further analysis by the wider PR team.
- Work closely with organic and paid social teams to schedule and coordinate influencer content and usage.
- Contribute to creative concepting sessions for briefs, events and creative mailers.
What We Are Looking For
- Interest and knowledge of global talent, specifically within the USA.
- Comfortable working in a fast-paced, cross-functional open office environment.
- Passion and interest in fashion, the arts, food, music and the PR/ influencer landscape.
- Strong written and verbal communication skills.
- A self-starter, proactive in approach.
- Excellent people skills with a positive attitude.
- Flexible in approach and strong team working ethic.
- Reactive and nimble to change.
Our Behaviours
- At Boden, how we work matters just as much as what we deliver.
- We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do.
- We care about doing a good job – and we care about each other.
- We’re always kind, often honest, and we will push for high standards without making it heavy.
- We know what we’re good at, we lean on each other when needed, and we show up as a team – taking ownership and getting things done together.
What We Offer
Competitive salary & targeted annual bonus scheme.
Generous Boden clothing allowance!
30% discount on all current clothing ranges.
25 days Holiday annually, plus Bank Holidays.
Online Portal with an array of discounts on retail & entertainment.
Virtual GP Service for you and your household!
Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job, whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
