Head of Marketing — Smile White
Location: ; Leeds - full time office based, Salary: £100,000 OTE Job type: Full-time, permanent Reports to: Managing Director
The opportunity
Smile White is the UK's fastest growing aligner brand. We partner with over 300 clinics across the UK to deliver life-changing smiles — and we're scaling fast. We're looking for a commercially sharp Head of Marketing to own the marketing engine that powers that growth.
This is not a standing start. You'll be backed by an established group marketing function — three marketing technologists, a Creative Director, Graphic Designer, Brand Manager, Content Writer, Head of SEO, CRM Manager and PR & Influencer Manager. Your job is to take a brilliant brand with serious momentum and push it to the next level.
If you're a builder who thrives in a fast-moving, privately-owned scale-up and wants real ownership of growth, this is one of the most exciting marketing roles in the sector right now.
What you'll own
- Lead generation — owning and hitting new patient lead targets, with full accountability for pipeline and cost-per-acquisition.
- Media buying — planning and optimising paid campaigns that deliver measurable, profitable growth.
- Organic social — driving brand engagement and building a loyal, growing audience.
- CRM — leveraging our CRM to maximise patient retention, reactivation and lifetime value.
- Brand engagement — protecting and elevating the Smile White brand as we expand into new markets.
What we're looking for
- Proven experience in a management role within a privately-owned start-up or scale-up.
- A strong track record in media buying, lead generation, branding, CRM and growing brands.
- Commercially minded — you live and breathe targets, numbers and ROI.
- A natural leader who can get the best out of an established, talented team.
- Hungry, hands-on and comfortable operating at pace in a high-growth environment.
- Experience in D2C, healthcare, dental or another high-growth consumer brand is a plus, but the right scale-up mindset matters most.
Why join us
- Join the UK's fastest growing aligner brand, partnered with 300+ clinics nationwide and scaling fast.
- Inherit a strong, well-resourced group marketing function — no building from scratch.
- Genuine ownership and the autonomy to make your mark.
- Direct line to senior leadership, with a clear path to grow as the business grows.
This is a senior, business-critical appointment, and our CEOs are personally leading the process. We're looking for serious, high-calibre candidates only — if you've got the track record and the ambition to match ours, we want to hear from you.
Apply now with your CV and a short note on a brand you've personally grown.
Pay: £55,000.00-£80,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
- Private dental insurance
- Private medical insurance
- Sick pay
Ability to commute/relocate:
- Leeds LS11 8JT: reliably commute or plan to relocate before starting work (required)
Application question(s):
- What experience do you have in this role?
Experience:
- Marketing: 3 years (preferred)
Work Location: In person
