Summary Description
The Content Marketing Executive creates compelling marketing content, including email campaigns, web copy, ads, customer success stories, infographics, video scripts, blog posts and social media posts. This position assists in designing and developing content for integrated campaigns, in particular our core math program in California and other states.
Essential Job Functions
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Produce high-quality marketing content for various channels, including blog posts, social media, emails, websites, newsletters, videos, and ads.
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Participate in developing content marketing initiatives and campaigns that drive traffic, engagement, and leads to deliver sales and customer retention.
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Carry out market research
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Write copy that is clear, concise, grammatically correct, and follows our brand guidelines.
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Other duties as required.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Public Relations, Journalism, English or relevant field.
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1 year of related experience; or an acceptable combination of education and experience.
Competencies
Communication – Clear speaker and active listener who can communicate with both individuals and groups.
Flexibility - The ability to adapt to various changes in a fast-paced environment without being stopped by the unexpected.
Professional Knowledge - The ability to possess a wide understanding of professional issues related to a specific functional area that adds value to work output.
Teamwork and Team Orientation – Collaborating seamlessly within and across functions, fostering a cooperative environment to achieve shared goals across diverse cultures and organisational boundaries.
Technical Expertise - The ability to use technical knowledge and expertise to solve problems.
Creativity and Innovating – Generating original and valuable ideas and continuously seeking and implementing improvements to drive organisational objectives.
Initiative – Take independent and proactive action, going above and beyond of what is required.
Attention to Detail and Quality - The ability to consistently produce error-free output and be concerned with maintaining standards of accuracy and quality.
Behaviours
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Showing respect for colleagues and clients
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Being punctual and dependable
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Being organised and proactive
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Maintaining a positive attitude
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Demonstrating strong work ethic
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Being open to feedback and criticism
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Taking initiative in problem solving
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Keeping confidences
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Taking responsibility for mistakes
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Upholding high standards of work
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Practising active listening
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Being flexible and adaptable
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Knowing company’s policies and procedures
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Demonstrating honesty and integrity
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Practising self-care
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Being mindful of others’ time
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Being inclusive – respect diversity and be respectful of the differences of others
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Self-awareness – ability to accurately assess and understand your strengths, weaknesses, beliefs, and personality in a way that enables you to pinpoint how they impact your behaviour, yourself in general, and those around you.
