This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.
Join us as a Reputation Strategy Lead
You’ll drive the development of clear, insight-led reputation strategies that shape how NatWest Group is understood by key stakeholders
You’ll anticipate emerging risks and identify opportunities to strengthen our reputation, so our actions reflect our purpose and values.
Partnering closely with senior leaders across the organisation while leading a small team, you’ll create a collaborative, high-performing environment where people can do their best work
At NatWest Group, building trust with our customers, colleagues and society is at the heart of everything we do. As Reputation Strategy Lead, you’ll play a key role in protecting and strengthening that trust. We’ll look you to do design and deliver reputation strategies aligned to NatWest Group’s purpose, priorities and long-term ambitions.
You’ll act as a trusted strategic adviser to senior stakeholders, providing clear and pragmatic guidance on reputation, emerging issues and stakeholder sentiment. Drawing on insight from media, policy, political and social trends, you’ll help shape decisions and make sure we respond effectively to a rapidly changing external environment.
Your role will also involve:
Playing an active role within the Strategy, Planning and Insights senior leadership team, deputising for the Director as required
Identifying and assessing emerging reputational risks and opportunities, developing clear, actionable plans to manage and respond effectively
Working closely with Corporate Affairs, Investor Relations, Risk and business teams to make sure our external narrative remains consistent and aligned
Strengthening our approach to issues and crisis preparedness, including scenario planning and the development of robust response frameworks
Leading, coaching and developing a small team, supporting capability growth while making sure the right skills and resources are in place
Building and maintaining strong relationships with key stakeholders, influencing outcomes and supporting effective collaboration across the bank
Ideally educated to degree level, you’ll bring significant experience in a corporate affairs or reputation management leadership role, with a background in the business and commercial sector. You’ll have worked a broad range of disciplines, including strategy, planning, internal communications, media and public affairs.
A strong awareness of how reputation supports business performance and customer trust will enable you to translate insight and context into practical, high-impact outcomes. You’ll also approach complex or sensitive issues with calm, considered judgement, and foster strong, collaborative relationships across the organisation.
You’ll also demonstrate:
Experience of working with external third parties, delivering outcomes that enhance and protect organisational reputation
A strong track record of managing issues and advising senior stakeholders, including during periods of pressure and heightened scrutiny
Excellent interpersonal and stakeholder management skills, with the ability to lead and develop high-performing, inclusive teams
Good organisational skills, with the ability to manage competing priorities
A natural curiosity for the wider environment in which we operate
