FIXRA is a rapidly growing e-commerce company specialising in Car parts and accessories. With a diverse and expanding product portfolio, a loyal customer base, and sales across multiple platforms - including Amazon and our own DTC website - we’re driving innovation in the automotive and home improvement e-commerce space.
We're investing in the next stage of growth and need a Marketing Manager to own our digital strategy. This is a strategic role, not a hands-on doer - you'll set direction, hold execution accountable, and make sure the work happens to a high standard, whether it's delivered by our Digital Marketing Executive, a paid media agency, or specialist partners.
What you'll own
- Marketing strategy and channel mix across paid search, paid shopping, SEO, email, content, and CRO. A detailed marketing plan is already in development - your job is to take ownership, refine it, and drive execution.
- The agency relationship. We're appointing a specialist paid media agency. You'll select them with us, set their KPIs, hold them accountable, and translate their work back to the business.
- Management of our Digital Marketing Executive, who handles day-to-day execution across paid, email, and feed work. You set priorities and remove blockers.
- Measurement and reporting. Our analytics setup needs work - too much traffic is currently unattributed. You'll own the fix and build a reliable reporting cadence connecting marketing activity to revenue and margin.
- Product feed strategy. With over 7,000 SKUs, our Google Merchant feed is a competitive asset that's under-optimized. You'll own bucketing, custom labels, and attribute strategy - the Digital Marketing Executive handles day-to-day maintenance.
- Email and CRM strategy. Klaviyo is under-built relative to its potential. You'll grow it from a small channel into one contributing 15-25% of revenue.
- Brand and content direction. As we mature, we need clearer positioning and a content strategy fit for the authority we're building.
What you'll need
- 3-7 years in e-commerce digital marketing, with at least one role at a manager or senior executive level where you held cross-channel responsibility. Pure single-channel specialist backgrounds will struggle in this role.
- A commercial mindset. You should be comfortable talking about contribution margin, customer LTV, and unit economics - not just CPCs and ROAS.
- Working literacy across Google Ads, Google Merchant Center, GA4, Search Console, Klaviyo, Shopify, and a feed management tool. You don't need to be expert in any single one - you need to hold specialists accountable.
- Experience managing agencies and direct reports. You've set KPIs, run reviews, and held people to deliverables.
- Direct, constructive communication. You'll push back on agencies, suppliers, and internal stakeholders when something isn't right - in a way that builds relationships rather than burning them.
E-commerce experience essential. Auto industry experience helpful but not required.
Details
Reports to the CEO. Manages the Digital Marketing Executive.
Permanent / Full-Time Role
Job location: Hemel Hempstead, Hertfordshire, HP2 7DU, United Kingdom
Pay: £55,000.00-£65,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Flexible schedule
- Flexitime
- Free parking
- On-site parking
- Work from home
Ability to commute/relocate:
- Hemel Hempstead, Hertfordshire: reliably commute or plan to relocate before starting work (required)
Experience:
- e-commerce digital marketing: 3 years (required)
Work Location: Hybrid remote in Hemel Hempstead
