Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.
To bring the company to the level we want it to be, we are looking for a Retail Marketing Manager in the Group Marketing Department to join us in our Global Commercial site based in Coventry.
Summary:
We are seeking a commercially driven Retail Marketing professional to join our team, responsible for driving performance across our dealer network and enhancing customer experience through data-led insight, strategic marketing execution, and strong stakeholder collaboration.
You will play a key role in monitoring and improving retail performance across the network, translating commercial strategy into actionable dealer-level initiatives, and ensuring consistent delivery of premium brand standards. Working closely with regional teams and central stakeholders, you will help shape and deliver initiatives that improve sales performance, customer retention, and overall network effectiveness.
This is a highly visible role within a fast-paced, international environment where insight, influence, and execution excellence are critical to success.
We reserve the right to close this advert earlier if we receive a high volume of suitable applications.
What you'll do:
Monitor, analyse and optimise dealer network performance using key retail KPIs including sales conversion, lead-to-sale ratios, stock turnover and aftersales penetration
Identify performance gaps across the network and develop clear, data-driven recommendations to improve commercial outcomes
Lead and support retail performance improvement initiatives aligned with broader commercial and brand strategy
Translate central strategy into practical, market-specific dealer actions and execution plans
Partner with Regional and Area Managers to review dealership performance, challenge underperformance constructively, and identify growth opportunities
Evaluate and track the effectiveness of local action plans, ensuring outcomes are measurable and aligned to commercial objectives
Develop and maintain automated reporting tools and BI dashboards to improve visibility and decision-making
Conduct competitive benchmarking and luxury retail analysis to identify best practice and performance improvement opportunities
Own and support aftersales and lifecycle marketing initiatives in collaboration with CRM and customer teams
Support rollout of national and local marketing campaigns at dealer level, ensuring consistency with brand standards
Develop dealer marketing toolkits to enable consistent and scalable local activation
Oversee demo vehicle strategy and utilisation in line with commercial objectives and customer experience standards
Manage and review dealer marketing investments and ensure compliance with visual merchandising and brand guidelines
Implement dealer performance scoring and reporting systems to improve transparency and accountability
Conduct dealership audits and mystery shopping to assess customer journey, compliance, and retail execution standards
Support onboarding and ongoing development of dealers to ensure alignment with brand expectations
Foster strong engagement across the dealer network and promote a performance-driven culture
What you'll bring:
Demonstrable experience in retail marketing, dealer network management, automotive, or luxury brand environments
Strong analytical capability with the ability to interpret data and translate insight into commercial action
Experience working with BI tools such as Power BI or Tableau, alongside advanced Excel and PowerPoint skills
Proven ability to influence and engage senior stakeholders in a matrix or international organisation
Experience delivering marketing or performance improvement initiatives in a fast-paced commercial environment
Understanding of CRM, customer lifecycle marketing, and retention strategies
Strong communication skills with the ability to present complex data in a clear and compelling way
A degree in Business, Economics, Marketing, Data Analytics, or equivalent professional experience
Fluency in English; additional European languages such as German or French would be advantageous
Demonstrable experience gained in progressively responsible roles within a relevant commercial or retail environment
What we offer:
In addition to a competitive salary, you will have access to the following benefits:
25 days’ holiday plus bank holidays.
Pension scheme access.
Annual bonus - non contractual.
Private Healthcare.
Access to the Employee Car Ownership Scheme.
Group income protection based on length of service.
Family Friendly policies.
Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.
Additional Information:
This role will be working from our Coventry office. This role will be working on-site, full time.
Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Candidates must be eligible to work in the UK without VISA sponsorship.
Our Company:
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.
We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus? Come and take a look at our career site and join the incredible adventure:
STEP OUTSIDE THE ORDINARY - Lotus Cars
