Job Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
Position Overview:
We are seeking a customer-focused, sales-aligned Field Marketing Manager to support marketing efforts across our Core account segment in the Americas and EMEA. This is a high-volume, high-impact role that requires a marketer who thrives at the intersection of strategy and execution.
This role partners closely with sales, product marketing, revenue operations, and campaign teams to deliver localized, field-ready account-based marketing campaigns and programs that support pipeline growth, customer retention, and account expansion across approximately 3,500 Core institutional accounts.
The ideal candidate understands that field marketing in this space means being a true partner to sales, not an order taker. You will bring strategic thinking to reactive requests, challenge assumptions when needed, and proactively identify opportunities to drive value for customers and revenue for the business.
Sales Partnership & Account-Based Marketing
- Serve as the primary field marketing partner to Core account managers across Americas and EMEA, building trusted relationships that enable proactive, strategic marketing support
- Execute 1:1 and 1:few account-based field marketing activities aligned to regional priorities and account plans
- Evaluate incoming sales requests critically, ensuring requests are well-founded and aligned with business objectives before committing team resources
- Support sales with the creation and adaptation of account-specific customer materials, including presentations, pitch decks, one-pagers, and email templates
Collaborate with account managers to identify upsell and cross-sell opportunities for non-journal products (e.g., Journal Backfiles, Online Books, eMRWs , Wiley Digital Archives, Cochrane Library)
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Campaign Development & Execution
Partner with Global Demand Generation and Global Conferences & Events on Core-related campaign and event strategies to drive new logo acquisition, pipeline generation, customer retention, and expansion
Partner with product marketing to tailor messaging for Core institutions across customer lifecycle stages (acquisition, onboarding, renewal, expansion)
Translate product and value propositions into practical, field-ready content assets that resonate with academic and healthcare library decision-makers
Brief and collaborate with shared services teams (campaigns, digital marketing, design) to execute marketing programs, ensuring quality and business relevance throughout the process
Localize global campaigns for regional and market-specific relevance, recognizing that library buying behavior, consortium structures, and decision-making processes vary significantly by country and region
Measurement, Reporting & Insights
Track and report on field marketing performance metrics including MQLs, SALs, SQLs, marketing-impacted pipeline, and marketing-impacted revenue
Maintain accurate Salesforce campaign records and ensure marketing activity is properly attributed to pipeline and revenue outcomes
Provide regular account and market insights to the Associate Director and broader marketing leadership to inform strategy and resource allocation
Contribute to monthly business reviews and activity reporting with clear, data-backed summaries of marketing impact
Cross-Functional Collaboration
Work across B2B and B2C marketing boundaries to coordinate account-level activities where institutional and end-user marketing intersect
Partner with Customer Education and Customer Success teams where appropriate , maintaining clear role boundaries while supporting shared customer objectives
Contribute institutional and regional expertise to cross-functional planning and campaign development
Qualifications & Experience
6–8 years of experience in B2B marketing, with a strong preference for field marketing, account-based marketing, or demand generation roles
Demonstrated experience partnering directly with sales teams to support pipeline growth, customer retention, and account expansion
Experience working across multiple regions and adapting content and campaigns for local markets, ideally within Americas and EMEA
Proficiency with Salesforce (reporting, campaign management, data hygiene) and marketing automation platforms
Strong project management skills with the ability to manage multiple concurrent campaigns, stakeholders, and deadlines in a matrixed organization
Excellent written and verbal communication skills with the ability to translate complex product value propositions into clear, compelling customer-facing content
Bachelor’s degree in marketing, business, communications, or a related field
Experience in scholarly publishing, academic libraries, healthcare information, or adjacent B2B subscription/SaaS industries
Familiarity with the academic library buying cycle, consortium-based purchasing, and institutional procurement processes
Experience with Salesforce Marketing Cloud (SFMC) or similar enterprise marketing automation platforms
Experience marketing to institutional buyers (as opposed to individual consumers) with long, complex sales cycles
Understanding of open access publishing models and transformative agreements is a plus
Sales alignment: Understands how marketing supports a sales-led motion and can build credibility with account managers through relevant, timely , high-quality support
Strategic judgment: Can distinguish between requests that drive real business value and those that don’t , and pushes back constructively when needed
Regional sensitivity: Recognizes that institutional markets differ substantially by geography, culture, and buying practice, and adapts accordingly
Operational discipline: Manages campaigns, timelines, and stakeholder expectations across a matrixed environment with shared service dependencies
Data-driven mindset: Uses metrics and reporting to demonstrate marketing impact and inform decision-making, rather than relying on anecdote or assumption
Collaborative working style: Builds effective partnerships across functions, including with teams that may not fully understand the institutional business
The opportunity to shape marketing strategy for a high-volume, strategically important account segment within one of the world’s leading research publishers
A collaborative, globally distributed team that values strategic thinking and measurable impact
Competitive compensation and benefits package
Professional development opportunities within a company deeply embedded in the global research and education ecosystem
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
40,200 GBP to 57,533 GBP

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