Would you like to help enrich the lives of learners around the world?
At TTS we aim to give every child, every day, a reason to love learning.
We're proud to have supplied schools and learning environments across the globe with innovative educational resources for 40 years offering over 50,000 resources, of which 6,000 are our own developed IP!
Our in-house experts collaborate with teachers and educational experts to create unique and innovative resources that engage children and inspire a lifelong love of learning. Every TTS resource provides unlimited learning opportunities and is made to last, making the most of schools’ and nurseries’ limited budgets and ensuring years of classroom use.
TTS is part of the RM Group – a pioneer in the education technology space, and since 2004, we share a vision to improve education outcomes worldwide.
At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 20 million students and improving educational outcomes worldwide.
What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, governments, and professional organisations globally to make learning more accessible, more engaging, and more impactful.
RM operates through three divisions: Assessment (digital assessment and marking solutions), Technology (managed services, hardware, and software for schools), and TTS (educational resources).
Visit our website to find out more: https://www.tts-group.co.uk/
We are seeking an experienced PPC & Paid Media Manager to join TTS and drive the success and growth of our paid online marketing campaigns for our market-leading ecommerce brand in the education sector.
For paid digital advertising you will be responsible for the strategy, execution, and optimisation of paid search campaigns across various online channels. Your focus will be on maximising return on advertising spend, driving customer acquisition, and contributing to the overall revenue growth of the business.
This is a great opportunity for someone who is passionate about search and has a proven track record of increasing traffic and revenue.
Strategy Development: Develop, plan and implement a comprehensive digital advertising strategy tailored to the company’s objectives of driving traffic and generating revenue.
Campaign Management: Manage the day-to-day operations of paid campaigns, including budget allocation, bid management and ad copy creative optimisation
Data Driven: Utilise all available data to seek out gaps and new opportunities and formulate this into an executable strategy
Keyword Research: Perform keyword research and content gap analysis to identify and optimise content and monitor the performance of keywords to maximise ROI.
Management Reporting: Develop and present detailed reports on campaign performance, including ROAS, conversions, revenue and other KPIs to stakeholders.
A/B Testing: Conduct A/B testing on various campaign elements to identify the best-performing paid strategies.
Technical SEO & Audits: Conduct audits and monitor website performance and resolve any issues that affect search performance using tools such as Screaming Frog, Ahrefs and SEM Rush. This includes optimising site structure, improving page speed, and monitoring Core Web Vitals.
Content Optimisation: Work closely with the content, brand and product teams to ensure that content is optimised for search engines and addresses the needs of our target audience.
Outreach Campaign Management: Develop and execute effective outreach and link building strategies to build effective backlink strategies and enhance domain authority and rankings.
Analytics and Reporting: Monitor and analyse daily performance metrics with tools such as GA4 and GSC to understand performance and recognise when action is required. Provide regular updates to senior management.
Insights & Trends: Analyse website data and also the paid search data to identify insights and keyword trends to achieve first-page search engine rankings
Market and Competitor Analysis: Analyse competitor campaigns and market trends to identify opportunities and insights.
Stay Informed: Keep up to date with the latest industry news, trends, best practices, search engine algorithms, and sharing knowledge with the team
