Consumer marketing officer Work, Jobs in Elstow, Bdf (with Salaries)

Consumer Marketing Officer
CAMRA, The Campaign for Real Ale —Luton
- From £31,000 a year
- Full-time
- Hybrid work
- Social media management
- Analysis skills
- Communication skills
- Flexitime
- Employee discount
Quick apply
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Consumer Marketing Officer
CAMRA, The Campaign for Real Ale —Luton
At least two previous marketing roles preferably with a strong digital / lead gen / performance marketing bias. Some agency management skills preferable.
From £31,000 a year
Quick apply
10d

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Consumer Marketing Officer

CAMRA, The Campaign for Real Ale
Luton

Quick apply

Job details

Full-time
From £31,000 a year
10 days ago

Benefits

Casual dress
Flexitime
Company pension
Employee discount
On-site parking

Qualifications

Email marketing
Social media management
Analysis skills
Adobe InDesign
Figma
Communication skills
Marketing
Copywriting

Full job description

Company Overview

CAMRA, the Campaign for Real Ale, is an independent, not-for-profit organisation dedicated to promoting real ale, cider & perry, supporting community pubs, and defending consumer rights. With over 140,000 members and founded in 1971, our mission is to ensure quality real ale and vibrant pub communities in every neighborhood.
Summary

Join CAMRA as a Consumer Marketing Officer based in Luton, Bedfordshire. In this role, you will be instrumental in developing engaging campaigns that connect with our community of real ale enthusiasts and pub supporters. Your efforts will help us foster a thriving culture of local pubs and beer appreciation.

Responsibilities

Identify target audiences via research and consumer segmentation to better understand how the consumer interacts with our brand and what will trigger desired actions from them.
Have primary responsibility for the website as a source of information, a platform for the brand and a key method to convert visitors to subscribers and members.
Be responsible for development of the site with IT, to map user journeys and to ensure the effective integration with other commercial domains such as Tckty and the shop.
Have primary responsibility for our paid digital marketing campaigns such as Google PPC, Social PPC and other channels. Regularly assess metrics to monitor performance and changes in tactics.
Support the Senior Marketing Manager in the identification of new channels to market including social media, influencer management and external PR support.
Deliver elements of the product marketing plan to support the launch of books&merchandise to the direct market (Amazon, eshop).
Work with the Membership Marketing Officer to develop the consumer facing plans around key festivals.
Support the marketing of the CAMRA lottery outside our membership base.
Provide input into commercial partnerships as developed by the Business Development Manager.
Primary day-to-day contact with Communications & Campaigns ensuring alignment on objectives and establishing good working practices.
Qualifications
At least two previous marketing roles preferably with a strong digital / lead gen / performance marketing bias
Excellent communication skills
A strong working knowledge of digital channels especially PPC and web CMS / analytics
Able to work in a small team and be a positive contributor to overall department objectives.
Target driven.
Strong analytical skills with a propensity to review results and propose changes.
Confident and with the ability to work across departments.
Some agency management skills preferable.
Some artworking skills (Adobe Suite, InDesign, Figma)

Pay: From £31,000.00 per year

Benefits:

Casual dress
Company pension
Employee discount
Flexitime
On-site parking

Work Location: Hybrid remote in Luton

Quick apply

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consumer marketing officer jobs in elstow, bdf

Consumer Marketing Officer

Client Engagement Manager - C&M - Manufacturing Innovation - UK

Estee Lauder Counter Manager - H Beauty Milton Keynes 37.5hrs ( 5 Days)

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