Position Job Title: Global Marketing Intern – Content
Business unit: Core - Global Marketing
Contract Type: Internship
Preferred Start Date: 27th July (flexible)
Eligibility: Undergraduate students studying for degrees that include a professional placement year during their 3rd year of study (4-year degree)
Duration of the Placement: 12 months
Location: 22 Bishopsgate, London
AXA Investment Managers (AXA IM) is now part of the BNP Paribas Group since 1st July 2025 following the closing of its acquisition.
BNP Paribas Asset Management (BNPP AM) is the asset manager of BNP Paribas, a leading banking group in Europe with international reach.
Among the top three asset managers in Europe, BNPP AM manages more than €1.6 trillion in assets for institutional, corporate, retail and wealth clients worldwide, combining liquid and alternative capabilities with a leadership position in long-term savings management for insurers and pension funds (€850 billion AUM).
BNPP AM offers a broad range of liquid investment solutions, spanning fixed income, high conviction active strategies and a fast-growing ETF offering, together representing over €1 trillion in assets under management.
The alternatives platform, built on over 30 years of experience, is the largest in Europe and a global leader, managing approximately €300 billion across real estate, infrastructure, alternative credit and private equity.
Sustainable and thematic investment capabilities are embedded across the business, supporting client’s long-term objectives.
BNPP AM brings together expert professionals across nearly 40 countries, blending global reach with local expertise.
Description of the department
The Content team is part of Global Marketing and creates multi-format content, primarily written, on topics ranging from technology to sustainability, as well as macroeconomics and financial market trends.
The aim is to share BNP PAM experts’ insights to showcase our latest thinking and expertise and to help clients make investment decisions. The team is also responsible for developing and delivering content to support product priorities across all asset classes, to help drive sales into key growth areas and/or to maintain/defend our market position.
The Content team produces regular output including thought leadership articles, a weekly market and economic round-up, brochures, videos, infographics, opinion pieces, emails, webpage and social media content, and newsletters, as well as educational content for retail and wholesale customers, and other ad hoc editorial content as required. The team is also involved in planning and creating content from client webinars, market crisis communications, and editing content created by experts around the business.
We also work closely with our colleagues in global marketing, brand, social media and the press office to create and leverage content to ensure maximum reach.
Your role and responsibilities will include:
- Play a key role in the creation of a weekly economic and financial market round-up that is shared with our business and clients around the world
- Support the creation of thought leadership content across topics ranging from technology and artificial intelligence to sustainability and responsible investment, to help raise the profile of BNP Paribas AM and its investment experts
- Help generate ideas and conduct research for thought leadership features
- Assist with timely delivery of the content menu required to help promote BNP Paribas AM’s investment capabilities and product range
- Help to translate complex topics across asset classes and responsible investing into simple and compelling messages, delivered in the most appropriate format, including written articles, infographics and webinar content
- Contribute to editing content created by members of the Content team as well as subject matter experts around the business
- Assist with data visualisation such as reformatting charts in Microsoft Excel
- Support our designer with branding presentations, creating visual materials such as infographics for our website or invites for client events, and design for longer pieces of content
- Work alongside the social media team to create text for social posts to promote content produced by the team and to improve social engagement on content
- Upload content to the BNP Paribas AM global website
- Work alongside the Global Marketing Team to create various monthly and bi-weekly newsletters
- Support on the delivery of market crisis communications
- Build relationships with the global marketing community and BNP Paribas AM stakeholders
Education Skills & Experience
This role would suit someone who has a keen interest in writing, editing and content marketing. The preferred candidate would be studying for an undergraduate degree; one relating to journalism, marketing, finance or a broader humanities subject would be desirable. Some experience in content creation would also be advantageous.
Skills
- Excellent writing and editing skills
- A strong interest in, and a general understanding of, economics, finance and current affairs relating to business, markets and economics
- The ability to translate complex topics into simple and compelling content
- A talent for storytelling; the ability to find an angle and to structure an argument to support that angle
- An understanding of social media and how it can be used to distribute content and engage audiences; familiarity with SEO techniques
- An interest in design and visual storytelling
- Proficiency with Microsoft Office
- Strong interpersonal skills, the ability to build relationships with key stakeholders including portfolio managers, investment analysts, and other business partners
- Excellent communication skills
- Able to work effectively in a team and collaborate with colleagues at all levels across the business while also able to work independently
- Strong attention to detail
- Able to manage several projects and deadlines at once
Languages required
- English (native or fluent)
- French – not required but would be beneficial
What we offer
- This internship is an excellent opportunity to discover an international working environment. Due to our leading market position, you can gain strong exposure to a variety of complex issues that we face as a diverse investment manager
- You will be fully integrated into our team, and you will have the opportunity to work collaboratively and discover other departments such as digital marketing, segment marketing, brand and communications
- Autonomous, entrepreneurial and result driven culture where taking initiative is encouraged
- You will join a growing platform which will allow you to take on real responsibilities rapidly
- GBP 28,000 basic salary + competitive benefits package
What we expect from you
- Workplace professionalism
- Physical attendance to the office 3-4 days a week
- Curiosity
- Commitment
- Willingness to learn and grow
Please join us to realise your potential to drive progress, for yourself, our clients and the world in which we live
