Western Cars are seeking a proactive and creative Marketing Assistant to support our marketing team in planning, executing, and monitoring campaigns across multiple channels. The ideal candidate will be highly organised, detail-oriented, and confident in using digital marketing platforms. With a strong eye for design and excellent Canva skills, you will play a key role in preparing marketing planners, producing engaging content, and tracking the effectiveness of our campaigns.
Key Responsibilities
- Assist in the preparation and coordination of marketing planners and campaign schedules.
- Gather and maintain evidence of marketing activity to support campaign evaluation and reporting.
- Create engaging visuals, social media posts, and campaign assets using Canva.
- Support the management of Google Display Network and Google Ads (AdWords) campaigns, including keyword research, ad copy creation, and performance monitoring.
- Assist in the creation, scheduling, and optimisation of sponsored Facebook/Meta ads.
- Monitor campaign performance across all digital platforms, reporting results and insights to the Marketing Manager.
- Conduct research on competitors, market trends, and audience behaviour to support campaign planning.
- Help coordinate marketing activities with internal teams and external partners.
- Contribute ideas for creative campaigns to boost engagement, brand awareness, and customer leads.
Skills & Attributes
- Strong knowledge of digital marketing platforms (Google Ads, Meta Ads Manager, Google Display Network).
- Proficient in Canva with a creative flair for design and attention to brand consistency.
- Excellent organisational and time-management skills with the ability to work to deadlines.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret marketing data and campaign performance.
- Proactive, enthusiastic, and willing to learn in a fast-paced environment.
- Previous experience in a marketing, advertising, or digital media role is required.
The successful candidate will be required to work from our office on the Sligo Road, Enniskillen. Being able to attend Regional Marketing meetings within Northern Ireland is also a necessity.
Please note: You need to be able to attend our office in Enniskillen so please do not apply if you cannot do so.
Job Type: Part-time
Work Location: In person
