Fractional Head of Marketing
Camp Beaumont UK & Asia
Reports to: Chief Executive Officer, Camp Beaumont
Location: Fabadousa Campus, Mundon, Essex
Contract Type: Fractional - 2-3 Days Per Week
Contract Duration: Immediate Start - 31 December 2026 (with potential to extend to full-time)
Salary: £55,000 FTE (pro-rata)
Department: Camp Beaumont Leadership Team
Are you a commercially minded marketing leader who thrives on driving growth, improving performance, and building high-performing teams?
Camp Beaumont is looking for a dynamic and hands-on Fractional Head of Marketing to lead marketing across our UK and Asia operations during an exciting period of growth and transformation.
This is a unique opportunity for an experienced senior marketer to review and optimise the current marketing structure, unlock immediate revenue opportunities for Summer 2026, and help prepare the business for a strong and scalable 2027 season.
Working closely with the CEO and leading a distributed team across the UK and Asia, you’ll combine strategic leadership with hands-on delivery to improve marketing performance, drive efficiency, and align marketing activity with wider commercial objectives.
About the Role
As Fractional Head of Marketing, you will play a key role in shaping and delivering the marketing strategy across Camp Beaumont UK & Asia, combining strategic leadership with hands-on execution.
KEY RESPONSIBILITIES
- Review and optimise the current marketing structure, processes, and performance
- Define and implement a marketing operating model aligned with business objectives
- Set clear KPIs, reporting frameworks, and accountability across the marketing function
- Work cross-functionally with sales, operations, and recruitment teams to align marketing activity with wider business goals
- Identify and execute quick-win revenue opportunities for Summer 2026
- Work closely with Google Ads and Meta agency partners to improve campaign performance and ROI
- Oversee digital marketing activity across PPC, SEO, CRM, email, social media, website, and content marketing
- Improve customer acquisition, retention, conversion journeys, and overall digital performance through data-led marketing, CRO, analytics, and UX optimisation
- Lead and develop a distributed marketing team, providing hands-on support while fostering a culture of collaboration, accountability, and continuous improvement
- Manage external agencies and marketing partners to maximise effectiveness and performance
- Lead key campaigns, launches, and seasonal initiatives, including support for new product, programme, and location launches
- Ensure consistency of brand, messaging, tone of voice, and customer experience across all touchpoints
- Strengthen CRM, database segmentation, and reporting capabilities
- Support recruitment marketing campaigns to attract seasonal staff
- Help prepare the organisation for a successful and scalable 2027 trading season while supporting long-term growth and brand development
What We’re Looking For
We’re seeking someone who can think strategically while remaining close to delivery and execution, with the ability to drive measurable commercial impact in a fast-paced environment.
YOU’LL IDEALLY HAVE
- Proven experience in a senior marketing leadership role with a strong track record of driving revenue growth and ROI
- Strong expertise across PPC, SEO, CRM, social media, and content marketing
- Experience managing international or multi-region marketing functions and remote teams
- Excellent leadership, communication, stakeholder management, and analytical skills
- A proactive, commercially minded, and hands-on approach with strong problem-solving ability
- The ability to collaborate effectively across teams and influence stakeholders at all levels
- A results-driven mindset with accountability and ownership
Experience within travel, leisure, education, hospitality, or seasonal businesses would be advantageous.
Why Join Camp Beaumont?
This is an exciting opportunity to make a genuine commercial impact within a fast-moving and evolving organisation. You’ll have the autonomy to shape the marketing function, influence strategic direction, and drive measurable growth across international markets.
Working closely with senior leadership, you’ll play a key role in preparing the business for future growth while leading meaningful change across both the UK and Asia operations.
Apply for This Role
If you’re a commercially driven marketing leader who enjoys combining strategic thinking with hands-on delivery, we’d love to hear from you. Please apply with your CV and a brief summary outlining your relevant experience and suitability for the role.
