Introduction
Lusso is a class-leading and ambitious luxury brand in the home interiors sector. With a reputation for excellence, we’re a well-established company that delivers truly exceptional reputation for excellence, we’re a well-established company that delivers truly exceptional products and services for our extensive list of high-profile clients.
We are currently expanding into key international markets, where we are involved in a number of prestigious projects, increasing our presence. We’re actively looking for talented, driven and engaged individuals who can bring a collaborative mindset and the ability to go above and beyond expectations.
Role Overview
We are seeking an experienced and detail-oriented Content Writer & SEO Executive to join our growing homeware brand. This role requires a strategic thinker with strong writing skills and a thorough understanding of on-page SEO. The successful candidate will be responsible for creating compelling, optimised content that supports organic growth, brand storytelling, and commercial performance. Reporting directly to the Head of Marketing, the role also involves collaboration with external SEO and digital PR agencies to ensure alignment on strategy and execution.
Key Responsibilities
- Work with the Marketing team to help develop and execute a content strategy aligned with SEO objectives, brand positioning, and business goals.
- Create high-quality on-site content, including homepage copy, category and product descriptions, landing pages, and promotional messaging.
- Write engaging, informative, and SEO-optimised blog articles tailored to the homeware audience.
- Optimise existing content for improved search visibility, including metadata, internal linking, keyword integration, and formatting.
- Conduct keyword research, monitor search trends, and analyse competitor content to identify opportunities for content improvement and expansion.
- Collaborate closely with external SEO and digital PR agencies to align on content planning, backlink strategies, and outreach opportunities.
- Contribute to content requirements for campaigns, new product launches, and seasonal initiatives across digital platforms.
- Maintain and manage a content calendar to ensure consistent publication and campaign support.
- Track and report on key SEO and content performance metrics using tools such as Google Analytics, Google Search Console, and SEMrush.
- Provide regular performance insights and content recommendations to the Head of Marketing.
- Ensure all content adheres to brand tone, voice, and quality standards while maintaining relevance for both customers and search engines.
Experience Requirements
- Minimum of 3 years of experience in content writing and SEO within e-commerce, lifestyle, or homeware industries.
- Demonstrated ability to develop and execute successful SEO content strategies.
- Strong writing, editing, and proofreading skills with a keen eye for detail and clarity.
- Proficiency in using SEO tools such as SEMrush and Google Search Console.
- Experience working with CMS platforms such as Shopify, or equivalent.
- Strong understanding of on-page SEO techniques, including keyword placement, internal linking, and metadata.
- Experience working in collaboration with external SEO and digital PR agencies is essential.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
Location: Stockton, Teesside
The package: Salary is £28,000-30,000 per annum, depending on experience.
Job Type: Full-time, In person. Office based. Reliably commute or plan to relocate before starting work (required)
Benefits:
● Company pension
● Referral programme
● Free on-site parking
● On-site gym
● Company events
● Employee discount
Job Type: Full-time
Work Location: In person
