Social Media Content Creator
£42,000 per annum
Bedford
12 Month FTC
Hybrid Working
Join us at the Money and Pensions Service (MaPS) as a Social Media Content Creator. The Social Media Content Creator is a new role and we’re looking for someone who can take complicated, sometimes serious money subjects, and make engaging, easy to understand social content that’s backed by leading money and pensions guidance.
Key Responsibilities:
The Social Media Content Creator will have a passion for short-form video like TikTok and a real understanding of our audience and the money problems they might be facing – and care about helping.
This role combines creativity, platform fluency, and strong storytelling skills to translate MoneyHelper guidance into content that feels native to Instagram, TikTok, YouTube Shorts, and Facebook.
The postholder will be the engine of our social content output – filming, editing, scripting, and shaping ideas that resonate with our target audiences while maintaining accuracy, accessibility, and brand trust.
The Social Media Content Creator will be a brand ambassador for MaPS, MoneyHelper, and our amazing consumer-facing services.
Essential Skills and Experience:
Essential
- Proven experience creating short‑form video content for TikTok, Instagram Reels, or YouTube Shorts
- Strong filming and editing skills using mobile-first tools (e.g. CapCut, Adobe Express).
- Ability to simplify complex information into clear, engaging content.
- A deep understanding of the social media landscape. We need someone who knows the memes, jokes, phrases and trends. We want someone who lives and breathes TikTok.
- An understanding that content needs to be politically neutral and we have to abide by corporate and wider Government guidelines and expectations.
- Flexible in approach and comfortable working with changing demands and requirements, even mid-project.
- Confident on camera and skilled at directing others.
- Strong storytelling, scripting, and visual communication skills.
- Ability to work at pace and manage multiple content pieces simultaneously.
- Commitment to accessibility and inclusive content design.
Desirable
- Experience working with public sector, financial education, or regulated content.
- And understanding (or even passion) about money topics. We’re here to help people across the UK, including people in vulnerable or difficult financial situations, and want a team that really cares about achieving that goal.
- Basic graphic design or motion graphics skills.
- Experience working with influencers or creators.
- Understanding of Welsh language and content production.
- Familiarity with analytics tools (native platform insights, Brandwatch, Hootsuite, etc.)
About Us
The Money and Pensions Service (MaPS) is based in Bedford, in a recently renovated modern office. This is a wonderful opportunity for you to become an integral part of a dynamic organisation, working to help people across the UK.
At the heart of the Money and Pensions Service are our values – caring, connecting, and transforming, which are the foundation of our success. They permeate every area of our work and define all our business relationships and the way we work with each other. We’re not only looking for the best people to come and work for us, but we need people who align themselves with our values:
- Caring
We care about our colleagues and the people whose lives we are here to transform.
- Connecting
We will transform lives through our ability to make positive connections.
- Transforming
We are committed to transforming lives and making a positive societal impact.
Our Inclusive Working Environment
By fostering our values, we are immensely proud of the inclusive working environment that we have created. The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds. We work hard to ensure that we have a progressive approach to inclusion, equity, and belonging. We really do want our colleagues to “bring their whole selves to work.”
Our colleague and ally networks encompass LGBTQ+, neurodiversity, women’s health, men’s health, ethnicity, and diversity.
What We Offer
- Generous Annual Leave – 30 days plus Bank Holidays
- Pension scheme – contributions matched 2 to 1 (employer contribution up to 10% of your salary)
- Interest-free loan for season tickets for buses and trains
- Cycle to work Scheme
- Subsidised eye tests & flu jabs
- Life assurance scheme
- Give as you earn scheme
- Employee assistance programme (EAP)
- PAM Assist and PAM Life scheme (Wellbeing)
- Enhanced family and sick pay
- Paid volunteering (2 days a year)
- Recognition Scheme
- Discounts portal to numerous retailers
Flexible Working
At MaPS, we take pride in our flexible approach to work. As standard, we work on a hybrid basis with a minimum of 2 days in the office per month. Hybrid working is a voluntary, non-contractual arrangement and our headquarters in Bedford will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business needs, but personal and other relevant circumstances will also be considered. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.
Recruitment Process:
- Initial Review: Our recruiter will review your CV. If it looks like a good fit, they'll reach out to arrange a call.
- Hiring Manager Review: If the recruiter thinks you're suitable, your CV will be passed to the hiring manager, who will decide whether to invite you for an interview.
- Interview: If selected, you'll participate in a virtual interview. This single-stage process allows you to demonstrate your skills and experience through competency-based questions. This will also require you to deliver a short presentation.
Career Development
In MaPS, we take career development seriously. We actively encourage and support applications from our existing MaPS colleagues. However, we do follow the Civil Service Commissioner recruitment principles, which means that you will be required to participate in a full, open, and fair process.
Reserve List
If you are successful at interview, we operate a reserve list where your details will be held for up to 6 months. Should a vacancy come available in that time with the same essential criteria, reserve list candidates will be offered that position with no further assessment required.
Application Process
The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, in the first instance, you should contact the Money and Pensions Service via email: [email protected]. If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website.
Job Reference: MaPS01217
Close Date: 22/6/2026
