Location: Basingstoke Support Office
Department: Sales & Marketing
Working pattern: Full-time, hybrid flexibility
Salary: up to £30,000 p/a
Digital Marketing Executive
Join our Marketing team to manage and optimise our website and online listings, driving engagement, conversions, and SEO performance.
You’ll lead day-to-day website updates, improve UX and CRO, and deliver our SEO strategy—enhancing content, site structure, and technical performance using data-driven insights.
Working closely with internal teams and external partners, you’ll support campaigns and ensure high-quality digital experiences that meet business goals.
What you will be doing:
Website Management & Development
- Manage day-to-day website operations, maintenance, and optimisation, ensuring content accuracy, functionality, and performance.
- Build, update, and enhance pages, landing pages, and features in line with marketing campaigns, operational updates, and brand requirements.
- Coordinate internal website update requests and support onboarding of new settings, including content population, URL structuring, and page launches.
- Work with external developers and agencies to deliver technical updates, improvements, and strategic projects.
Information Architecture (IA) & User Experience (UX)
- Support the evolution of website IA to improve usability, navigation, and content discoverability.
- Analyse user behaviour using heatmap technology, GA4, and CMS insights to identify friction points.
- Implement UX enhancements to improve journeys, accessibility, and engagement, aligning structure with conversion goals.
Conversion Rate Optimisation (CRO)
- Lead on-site CRO for key journeys including enquiries, registrations, and lead forms.
- Develop and execute A/B and multivariate testing, optimising landing pages to support campaigns, paid media, and email traffic.
- Use behavioural insights, heatmaps, and funnel analysis to drive conversion improvements.
SEO (Search Engine Optimisation)
- Support the SEO strategy, aligning on-page, technical, and content initiatives with commercial and acquisition objectives.
- Conduct keyword research, search intent analysis, and on-page optimisation (metadata, headings, copy structure, internal linking, URL hierarchy).
- Collaborate with Brand, Content, developers, and agencies to deliver technical SEO improvements (site speed, crawlability, mobile performance, structured data).
- Monitor rankings, organic traffic, engagement, and site health using GA4, Search Console, SEMrush, Ahrefs, or Screaming Frog, embedding SEO best practice in migrations, acquisitions, and new pages.
- Align SEO insights with Paid Search and Growth teams to maximise search visibility.
Tracking, Measurement & Reporting
- Manage UTMs, QR codes, and tracking frameworks to ensure accurate campaign attribution.
- Monitor and report digital performance, providing actionable insights to stakeholders.
Listings & Local Presence
- Manage and optimise nursery listings across Google Business Profiles, directories, and sector platforms.
- Ensure NAP consistency, local SEO best practice, and brand reputation monitoring, including review responses.
Collaboration & Governance
- Work cross-functionally with Marketing, Operations, Admissions, and IT to deliver website improvements.
- Manage external suppliers, including developers, partners, and agencies.
- Maintain governance, documentation, and quality assurance for all website activity.
- Support continuous improvement through insights, testing, and innovation.
What This Role Offers
- Ownership of website UX, on-site performance, and SEO
- Involvement in strategic website development and optimisation projects
- Opportunity to influence customer journeys, conversions, and organic visibility
- Collaborative, test-and-learn environment
- Exposure to UX, CRO, SEO, analytics, and web development
Core Benefits
- 33 days annual leave (including bank holidays)
- Christmas and New Year shutdown
- Flexible working options
- Childcare discount
- £500 refer-a-friend bonus
- Company pension with employer contributions
- Statutory Sick Pay from day one
- Life assurance
- Certified Great Place to Work
Enhanced Family & Wellbeing Benefits
- 100% pay for first 12 weeks of maternity/adoption leave
- 100% pay for 4 weeks paternity leave
- Up to 4 weeks paid parental bereavement leave
- Up to 2 weeks paid compassionate leave
- Up to 2 weeks paid miscarriage leave
- Wellbeing Day (additional day off)
- The Grand Event – up to 1 extra week of leave after 2 years
Additional Benefits
- Retail discounts (including ASOS, gyms, cinema, M&S, supermarkets)
- 24-hour remote GP access
- Medical cashback (dental, physio, therapies)
- Recognition, rewards, and team celebrations
- Tailored training and career progression opportunities
- Sustainability initiatives and Carbon Literacy training
Additional Information
Grandir UK is committed to safeguarding children and young people. An enhanced DBS check is required.
We are an equal opportunity employer and recruit based on merit. AI-assisted tools may be used during the recruitment process; all hiring decisions are made by our team.
Apply today. We review applications as they are received and may close the role early.
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