Job Title: Senior Marketing Manager/Head of Digital/Head of Marketing
Location: Crown East, Worcester
Note: We're happy to consider flexible/hybrid working following a successful induction programme. However, as a leading supplier to the office market, we believe the best collaboration, learning and ideas happen when we're together.
Starting Salary: £55,000 - £65,000 per annum (depending on experience) + Company Bonus.
Hours: Monday to Friday, 07:30 or 8:00 – 16:30
Who are we?
Wellbeing Group is a fast-growing, family-run SME supplying premium coffee, boiling taps and drinking water dispensers to offices and workplaces across the UK.
We've built our reputation on delivering exceptional customer service, premium products and rapid response support. As we continue our ambitious growth plans, marketing is becoming an increasingly important driver of our business, helping us generate high-quality opportunities, strengthen our brand and support our sales teams across the UK.
Who are we looking for?
We're now looking for an experienced Senior Marketing Manager / Head of Marketing / Head of Digital (call it what you will!) to take ownership of our marketing function and lead the next stage of Wellbeing Group's growth.
We're less concerned about the job title than we are about finding the right person. This is a hands-on leadership role for someone who enjoys getting into the detail, making things happen and delivering measurable commercial results—not just managing agencies and reporting on activity.
We're looking for someone with a proven track record of growing B2B businesses through digital marketing. You'll have a sharp understanding of SEO, paid search, AI search, content marketing and lead generation, together with the commercial awareness to know what's working, what isn't, and where every pound of marketing spend should be invested.
Reporting directly to our Managing Director and Sales Director, you'll initially work with internal staff alongside our external marketing partners and as we continue to grow, you'll have the opportunity to build and develop your own internal marketing team.
Our ambition is to 3X the business over the next five years, and marketing will play a central role in achieving that vision. If you're excited by the opportunity to build a high-performing marketing function and make a genuine impact on the future of a fast-growing business, we'd love to hear from you.
Benefits
A key leadership role within a growing business, offering:
- Starting Salary of £55,000 - £65,000 per annum (depending on experience)
- Company bonus scheme
- Free onsite parking at our pleasant countryside location
- Modern, newly refurbished air-conditioned offices
- Excellent tea and bean-to-cup coffee and quality staff amenities
- Hot company breakfast every Tuesday
- Hot company lunch every Friday
- Genuine progression opportunities within a fast-growing business
- Opportunity to shape the future marketing strategy of the company
Responsibilities and DutiesMarketing Strategy & Commercial Growth
- Develop and implement a commercially focused marketing strategy aligned with the company's growth objectives.
- Own the full B2B marketing funnel, generating high-quality sales opportunities and measurable ROI.
- Identify new marketing opportunities to increase market share and brand awareness.
- Ensure all marketing activity supports the wider commercial goals of the business.
Digital Marketing & Lead Generation
- Drive digital lead generation across multiple online channels.
- Optimise campaigns to improve engagement, lead quality, conversion rates and pipeline growth.
- Oversee SEO strategy, content marketing and website performance.
- Manage paid digital campaigns including Google Ads and LinkedIn advertising.
- Develop email marketing and marketing automation campaigns to nurture prospects and existing customers.
- Continue to strengthen the company's LinkedIn presence and wider digital footprint.
Agency & Supplier Management
- Manage relationships with external marketing agencies and suppliers.
- Hold partners accountable for performance, ensuring campaigns deliver measurable value and return on investment.
- Regularly review marketing spend and campaign effectiveness.
Analytics & Performance
- Monitor marketing performance using data, reporting and analytics.
- Produce regular performance reports with actionable recommendations.
- Continuously test, refine and improve marketing activity based on measurable results.
- Ensure marketing budgets are invested effectively to maximise commercial return.
Leadership & Collaboration
- Manage, mentor and develop in house Brand Manager.
- Work closely with Sales, Client Care and Senior Management to ensure marketing activity aligns with business priorities.
- Support the wider business with marketing insight, branding and strategic direction.
Skills, Experience & Attributes
To be successful in this role, you will ideally have:
- Proven experience in a senior B2B marketing role with a strong digital marketing background.
- Demonstrable success delivering measurable lead generation and commercial growth.
- Strong knowledge of Google Ads, LinkedIn Ads, SEO, content marketing, email marketing and marketing automation.
- Excellent understanding of marketing analytics and campaign performance reporting.
- Experience managing marketing agencies and external suppliers.
- Strong commercial awareness with a focus on ROI and business performance.
- Excellent communication and stakeholder management skills.
- Previous experience managing or mentoring team members.
- Highly organised with the ability to manage multiple priorities.
- A proactive, hands-on approach and willingness to lead by example.
- Creative thinker with strong problem-solving skills.
- Passionate about continuous improvement and delivering exceptional results.
Why join Wellbeing Group?
This is an exciting opportunity to join a successful and ambitious business where marketing lead generation plays a central role in driving future growth.
You'll have the opportunity to shape the company's marketing strategy, lead meaningful campaigns, influence business decisions and make a genuine impact as part of our senior leadership team.
Job Type: Full-time
Pay: £55,000.00-£70,000.00 per year
Benefits:
Application question(s):
- Please explain a little why you feel you should be considered for this role!
- What is your notice period or how soon could you start your employment with us?
Work Location: In person
