Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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More about the role:
As an Influencer Account Director, you will serve as a strategic leader and trusted advisor to key clients, driving the development and execution of innovative influencer marketing strategies that deliver measurable business results. You will lead and mentor a team, foster strong client relationships at a senior level, and contribute significantly to the growth of Burson's influencer marketing practice.
What you'll do:
We are seeking a highly experienced and passionate Influencer Account Director to provide strategic leadership and drive the success of our influencer marketing initiatives for major clients.
- Be a Visionary Influencer Marketing Strategist: Possess a deep and forward-thinking understanding of the influencer landscape, emerging platforms, and evolving trends. Develop and champion innovative influencer marketing strategies that align with clients' overall business objectives and deliver significant ROI.
- Cultivate & Lead Senior Client Relationships: Serve as a trusted advisor to senior-level clients, building and maintaining strong relationships based on mutual respect, strategic counsel, and proven results. Proactively identify opportunities to expand client engagements and demonstrate the value of Burson's influencer marketing expertise.
- Drive Influencer Innovation & Excellence: Lead the development and execution of best-inclass influencer marketing campaigns, ensuring creative excellence, strategic alignment, and measurable impact. Champion innovative approaches to influencer selection, content creation, and performance measurement.
- Lead & Mentor a High-Performing Team: Provide strategic direction, mentorship, and professional development opportunities to a team of influencer marketing professionals. Foster a collaborative and results-oriented team culture that encourages innovation, creativity, and continuous improvement.
- Drive Business Development & Growth: Actively contribute to the growth of Burson's influencer marketing team by identifying and pursuing new business opportunities, developing compelling proposals, and participating in new business pitches. Build and maintain a strong network of industry contacts and potential clients.
Experience that contributes to success:
- Extensive experience in influencer marketing, with a proven track record of developing and executing successful campaigns for major brands.
- Deep understanding of the influencer landscape, including various platforms, emerging trends, and best practices.
- Strong strategic thinking and problem-solving skills, with the ability to develop innovative solutions to complex client challenges.
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively communicate with senior-level clients and internal stakeholders.
- Proven leadership and team management skills, with the ability to motivate and inspire a high-performing team.
- Strong business acumen and financial management skills, with the ability to manage budgets and track ROI.
- A passion for influencer marketing and a commitment to delivering exceptional results for clients.
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Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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